Londre Marketing Consultants, LLC

Expert Witness Credentials

My Experience and Qualifications

Marketing, Advertising, Business and Media Executive. Client experienced. Advertising Agency background. Business Strategies, Marketing and Advertising Lecturer. Forensic Consultant and Expert Witness in Marketing, Advertising, Business and Media. Deposition tested.

For over 35 years, I have been a strategic marketing, advertising and media professional. I have worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Disney, Security Pacific Bank), within advertising agencies, and as a client, with several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reporting to me.

I have received California State University Ambassadors’ “Polished Apple Awards” (2006 and 2008) for teaching, mentoring and inspiring students on campus, nominated for the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and have received the Outstanding Citizen Award (1993) from the Los Angeles City Council.  I have been a member of the Advertising Club of Los Angeles since 1975, and an active member of the board of directors. The club's largest membership groups are clients, media, production, creative and advertising agency executives.  The Ad Club with two other associations developed into thinkLA in 2006.  Since 1975, I have also been a member, board member and executive board member of the Advertising Industry Emergency Fund (AIEF), a volunteer organization made up of advertising executives brought together to help their colleagues in times of life crisis.

For past 35 years, have taught many subjects including Marketing Management, Strategic Marketing, Business Strategies Development, Execution and Implementation, Business Strategies for Entertainment and Communication Companies, Advertising, Promotion, Integrated Marketing (IMC) and others in the graduate and undergraduate programs at the following schools and/or departments: University of Southern California (includes Marshall School of Business, USC Annenberg School for Communication and Journalism), Pepperdine University, California State University, Northridge (CSUN), and Loyola Marymount University.

My classes are:

• MBFE 658: Strategic Marketing
• COMM 541: Integrated Media and Communication Strategies
• COMM 542: Business Strategies for Entertainment and Communication Companies
• MKT 100: Conceptual Foundations of American Enterprise
• JOUR 340: Introduction to Advertising
• COMM 599: Global Communications
• MRKT 304: Marketing Management
• MKT (Marketing) 440: Integrated Marketing Communications
• MBAM 659 and 660: Business Strategies Development, Execution and Implementation (The final, capstone classes in the MBA program at Pepperdine University)

Guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” and USC Marshall School of Business Lloyd Greif Center for Entrepreneurial Studies.

Taught spring semester, 2010 concurrently at University of Southern California (USC) and California State University, Northridge (CSUN). Taught fall 2010 at USC. Developing Global Marketing Seminars, and Marketing Programs.

Have conducted Marketing and Business Strategies Classes/Seminars in USA and Shanghai, China.

There are a variety of resources I can call on to help you or your firm in the market or in the courtroom.

Strategic Areas

-Marketing (Strategic & Tactical Planning)  -Advertising Agency Alliances -Collateral Materials and Sales Promotion -Direct Market Analysis / Identification / Targeting -Entertainment Marketing -Non-Profits / Public Service -Intellectual Property -Products & Services -Trademarks

-Marketing Research -Branding and Advertising -Communication & Media, including Internet -Direct Marketing and Direct Mail -Events & Trade Shows -Integrated Marketing Communications (IMC) -Marketing & Business Development -Retail

Served as an expert witness in Marketing, Business and Advertising; have provided litigation support in both state and federal courts, plus American Arbitration Association.

Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, trade libel, intentional interference, violations of Lanham Act, media, advertising agency and client business practices, unfair and false advertising, deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media.  Litigation support, approximately 52% plaintiff and 48% defendant cases.

Expert Marketing consultation services for attorneys and law firms in California, Washington, Texas, New York, Florida, South Carolina, Michigan, Pennsylvania, Missouri, Utah, along with the American Arbitration Association.