Londre Marketing Consultants, LLC

Expert Witness Credentials

Expert Witness, including Trial Declarations, Testimony by Trial or Deposition Past Four Years

Blumcraft of Pittsburgh, L.P., Plaintiff v. C.R. Lawrence, Inc a/k/a CRL
Jurisdiction: United States District Court For the Central District of California

• Designated expert in 2002.
• Report of Declaration in February 2003 and Trial Declaration in May 2003.
  Images of Blumcraft products were used by defendant to advertise its own similar products in a nationally distributed catalog. How that catalog was used and the significance of the image to the decision to buy was the subject of expert testimony. Because an early injunction forced CRL to issue new catalog pages to replace those with the Blumcraft images, asecondaryissue was whether those new pages were actually used as replacement pages in customer catalogs.
• Bruce Gridley, State Bar No. 57166: “Larry Londre was retained to analyze the economic impact of the improper images for the damages phase of the case. His report was one of the key reasons why the case settled prior to trial. His enthusiastic investigative efforts and innovative methods of calculating damage were invaluable to our success.”Settled in client’s favor in July 2003.
• Bruce Gridley, State Bar No. 57166: “In our case where the effect on the market of false claims of origin were made by the defendant, Larry Londre was called upon to investigate the impact of those claims. With innovative investigative techniques and a sophisticated understanding of the factors which influence consumers, Larry Londre developed data and an analytical approach for the identification of damages…. being able to convince our opponent to settle for an amount which exceeded our initial expectations.”

Federal Trade Commission, Plaintiff v. Steven Patrick Garvey, Mark Levine, Modern Interactive Technology, Inc.

• Research and consultation in July 2001; case was dismissed.

Medicus Formulas, Inc., Plantiff v. Thane International, Inc.
Case: Client and agency counter sued over contract and media planning and buying.

• Designated expert in May, 2003.
• Deposition taken on June 13, 2003.
• Case was settled.

Jonathan Pink State Bar No. 179685: “We prevailed on the first phase of the trial (i.e. your analysis and insights on the meaning of “gross media ,” and plaintiff settled the next day. A very good result for us. Thanks again for your help.”

Hulme v. Giustino, et al
(Employees of the Claims Litigation Dept., Farmers Insurance Exchange and Affiliates

• Designated expert in November 2003.
• John Hourihan, State Bar No. 99799: “I was defending a large income loss claim brought by an independent film director and producer. Larry Londre provided me with advertising and other industry measures that enabled me to argue that the loss claim was significantly inflated.” “Larry also provided suggestions of how the plaintiff could get back into the business, such as through buying advertising. I found him quite helpful.”

U-Haul of California, Inc. v. City of Santa Clarita
Case: Outdoor advertising and signage dispute.

• Designated expert in October 2003.
• Research and consultation; case was settled.

Imagination Theaters, Inc. v. Greater Salt Lake Business District
Jurisdiction: District Court of the Fourth Judicial District in and for Utah County, State of Utah
Worked with :

• Designated expert in December 2003.

Morris Advertising & Design, Inc., a Corporation v. Anka (Gaslamp), LLC, a Delaware LLC; and DOES 1-50, inclusive Case No. 04 CC 06158
Jurisdiction: Superior Court of the State of California County of Orange
Case: Advertising agency sued client over non payment of advertising, design projects and printing.

• Designated expert on March 2005. Consultation and input. Settled.

Dennis Gregory, et al. v. Jelly Belly Candy Company
Court Case No.: GIC 836794; Insured: Jelly Belly Candy Company
Jurisdiction: San Diego Superior Court
Case: Marketing, Advertising, and Packaging at issue.

• Designated expert witness in May 2005.
• Case was dismissed in defendants’ favor and is asking for fees from lawsuit.

Electro Source, a California limited liability company, vs. Fire International, LTD, INC., a United Kingdom corporation; Jason Cooper, an individual; MAD CATZ, a corporation; Ian RICHARDSON, an individual; DOES 1 through 100
Jurisdiction: Superior Court for the State of California, County of Los Angeles
Case: Theft of trade secrets, interference with contractual relations, unfair competition. MadCatz countered sued for defamation and trade disparagement in connection with an ad placed in a trade magazine and comments made on a website. ESL defensed all claims of trade disparagement and won against Fire, a mistrial on certain claims will be re-tried.

• Designated expert on July 29, 2005.
• Filed declaration, qualifications and report on December, 27, 2005.
• Deposition taken on January 26, 2006.

Carlos Corrales, individually and on behalf of others v. The Gillette Company
Jurisdiction: Superior Court for the State of California, County of Los Angeles

• Designated expert on August 15, 2005.
• Declaration in support of plaintiff’s TRO, an order to show cause why a preliminary injunction should not be issued and application for a preliminary injunction.

ICON Enterprises International, Inc., vs. American Products Inc., a California corporation; BRIAN HOROWITZ, an individual; and DOES 1-10
Jurisdiction: United States District Court, Central District of California
Case: Trademarks at issue, survey review including test rooms in a mall vs. replicating actual market conditions, self laudatory vs. suggestive trade names.

• Designated expert in August 2004. Wrote Expert Reports.
• Deposition taken on August 28, 2004.

Electro Source, LLC v. Pelican Products
Jurisdiction: Superior Court for the State of California, County of Los Angeles
Case: Trademarks at issue

• Designated expert on September 7, 2005.
• Filed declaration, qualifications and report on May, 17, 2006.
• Deposition taken on July 27, 2006.

J. Kim (Tornado Air automotive accessories product) v. Sei Kim
In re Petition to cancel TORNADO trademark registrations in Korea; Jurisdiction: four judge Appeal Board of the Trademark Office of Korea

Jurisdiction: United States District Court, Central District of California
Case: With trademarks at issue, conducted research and monitored survey performed by personnel hired by Petitioner.

• Designated expert in November 2005.
• Conducted research and wrote Expert Reports on Tornado Air’s share of the market.

Buca, Inc., a Minnesota corporation; Kerker & Associates, Inc., a Minnesota corporation; and National Casualty Corporation, a Wisconsin corporation, v. Renard Represents, Inc., a New York corporation; Richard Newton, an individual; and DOES One through Ten, inclusive, Including Cross Actions
Case: Advertising, licensing and media issues, with image banks, advertising agencies and other representation.

• Designated expert and prepared expert report in November, 2005.

Whyrunout.com, a California Corporation v. Stater Bros. Markets, a California Corporation.

Jurisdiction: American Arbitration Association
Worked with:
Case: Breach of contract, marketing and advertising issues.

• Designated expert in April, 2006.
• Deposition taken on September 6, 2006. Case settled on September 8, 2006.

Superior Mouldings, Inc. v. White River Hardwoods, Woodworks, Inc., a Business Entity Form Unknown, Bruce Johnson, an individual, and DOES, Defendants,
Jurisdiction: The United States District Court for the Central District of California
Case: False designation of origin, trademark infringement, trademark dilution

• Designated expert July 25, 2006.

Lisa Ray; Tania Lamanna; Michelle Popadich; Michelle McCurry; Heidi Wheeler; Steve Goldberg; and Alexander Denk v. Trimspa, Inc.; Goen Technologies; Goen Seminars Institute; Nutramerica Corporation; Vitamerica Corporation; Alex Szynalski aka Alex Goen; and Joseph Bono, and Does 1-50 inclusive, Defendants.
Jurisdiction: Superior Court of the State of California-West District
Case: Issues related to advertising, product labeling and model releases.

• Designated expert in August, 2006.

Bickelmann v. Assil Sinskey Eye Institute, Kerry K. Assil, M.D. Inc, Kerry K. Assil, Does 1-100
Jurisdiction: Superior Court of the State of California, County of Los Angeles
Case: Telephone Consumer Protection Act ("TCPA") case, particularly in the area of junk faxes.

• Designated expert in August, 2006.

Whitney Leeman, Ph.D v. Bee International, Inc.,
Jurisdiction: San Francisco Superior Court
Case No. CGC 05-446009
Case: Target marketing and product issues, including products aimed and sold for use by children.

• Designated expert on September 1, 2006.
• Report written on September 3, 2006.

Alameda Corridor-East Construction Authority on behalf of the San Gabriel Valley Council of Governments, Plaintiff, v. Shea Homes Limited Partnership, a California limited partnership; County of Los Angeles, a public entity; William A. Lundberg, an individual; Mabel R. Lundberg, an individual; Southern California Edison Company, a corporation; Walnut Valley Water District, a corporation; General Telephone Company of California, a corporation; American Securities Company, a corporation; Wells Fargo Bank, a national association; Horizon Phototonics; Does 1 through 100, inclusive; and All Persons Unknown Claiming Any Right, Title Estate, Lien or Interest or to the property sought to be condemned herein, Defendants.
Complaint in Eminent Domain: APN: 8760-021-005
Case: Marketing, targeting, advertising and signage issues.

• Designated expert on September 20, 2006.
• Report written on September 25, 2006. Settled on October 24, 2006.

Goldic Technology, Inc.; and Group Sense Limited v. Maxmile Corporation; Golden E.Z. Translator, Inc.; Maxworld Electronics; Optimec Wholesale, Inc.; Roger Hwang; and DOES 1 through 25
Jurisdiction: Superior Court of the State of California (County of Los Angeles)
Case No. BC340758
Case : Unfair business practices, defamation, slander, degradation of plaintiff’s products.

• Designated expert witness in October 2006.
• Report written on January 16, 2007.
• Deposition taken on January 26, 2006.

Axium International Inc. v. Tribar Industries, Inc., a Canadian Corporation; and Video Display Consultants, Inc. a Washington Corporation.
Jurisdiction: Superior Court of the State of California, County of Los Angeles.
Case No. BC343189
Case: Breach of contract, breach of express warranty and breach of implied warranty on the manufacturing and selling of electronic media message boards.

• Designated expert witness in February, 2007.
• Court issued summary judgment. Court ruled in favor of Axium on March 13, 2007.

Eva Hays and Ram Hays v. C.B. Fleet Holding Company, Inc., a Virginia Corporation; C.B. Fleet Company, Inc, a Virginia Corporation; Longs Drugs Corporation, a Maryland Corporation and DOES 1 through 100.
Jurisdiction: Superior Court of the State of California, county of
Santa Clara (Case No. 1-05-CV-048258)
Case: Marketing, Advertising, Media and Communication issues in a products liability and personal injury case involving a global drug/healthcare company

• Designated expert in August, 2007.
• Deposition taken on September 28, 2007.

John J. Thornton, (d/b/a Baby Boomer Headquarters), an individual, Plaintiff v. J Jargon Co., a Florida corporation, and Jeanette C. Linders, an individual, Defendant
Jurisdiction: United States District Court for the Middle District of Florida, Tampa Division
Case: Intellectual property; Material taken from website and used. Copyright infringement and copyright damages.

• Designated expert in April, 2007.
• Reports delivered on September 25, 2007 and December 21, 2007.
• Deposition taken on October 11, 2007.

Andrea Kay, an individual and on behalf of all others similarly situated, Plaintiff v. Wells Fargo & Company, Wells Fargo Bank, N.A., North Star Mortgage Guaranty Reinsurance Company, defendants
Jurisdiction: United States District Court, Northern District of California, San Francisco/Oakland Division (Civil Action No. C07-01351 WHA)
Case: HUD/RSPA issues with Mortgage Reinsurance, and a proposed national class action

• Designated expert in October, 2007.
• Declaration in support of opposition to Plaintiff’s motion for class certification.
• Deposition taken on November 6, 2007.

Bay Guardian Company, Inc. v. NT Media, LLC, SF Weekly LP, East Bay Express Publishing LP, Troy Larkin, Does One through Ten, Inclusive
Jurisdiction: Superior Court of the State of California (County of San Francisco)
(Case No. 04-435584)
Case: Media, advertising and unfair business practices

• Designated expert in November, 2007.
• Deposition taken on December 23, 2007.

Larin Corporation, Plaintiff v. Alltrade, Inc., a California corporation; Alltrade Tools, LLC, a California limited liability company; Andre Livian, an individual, Defendants.
Jurisdiction: United States District Court (Central District of California)
Case No. ED CV 06-1394 ODW (OPx)
Case: Federal Unfair Competition Violation of the Lanham Act, Unfair Competition and Violation of Business and Professional Code

• Designated expert in December, 2007.
• Report delivered on January 4, 2008.
• Deposition taken on February 6, 2008.

Gianni Versace, S.p.A. a Foreign Corporation, v. Monir M. Awada, et al., Defendants
Jurisdiction: United States District Court (Central District of California – Western Division)
Case No. CV 03-3254 GPS (RNBx)
Case: Trademark infringements

• Designated expert in February, 2008.
• Report delivered on April 1, 2008.
• Supplemental report delivered on May 1, 2008.

Beverly Hills Courier Publishing Co., LLC, v. Westside Chronicle; Vipin Sahgal, et al
Jurisdiction: Superior Court of the State of California (County of Los Angeles – West District/West Los Angeles Courthouse)
Case No. SC088992
Case: Business practices, marketing and selling practices

• Designated expert in April, 2008.

D.H. (Name has been abbreviated.) v. Gregory Kavanagh, Brian Kavanagh and Does 1 to 100
Jurisdiction: Superior Court of the State of California (County of San Francisco)
Case No. CGC-07-463813
Case: Insurance claim against Safeco Insurance

• Designated expert in April, 2008.
• Report delivered in May, 2008.

State of Washington v. R. J. Reynolds Tobacco Co.
Jurisdiction: Superior Court of the State of Washington (King County)
Case No. 96-2-15056-8 SEA
Case: Possible advertising violations, by Camel/RJR, regarding the Tobacco Master Settlement Agreement (MSA), the largest civil settlement in United States history. The MSA arose out of many separate legal actions brought by 46 States against the tobacco industry.

• Designated expert in May, 2008.
• Deposition taken on May 15, 2008.

Phyllis Rabon, Personal Representative for the Estate of Carrie Evory v. Erni Mixon for the Estate of Brandon Hefner, and Brunswick Bowling and Billiards Corporation and Speedway SuperAmerica, LLC
Jurisdiction: State of South Carolina (County of Berkeley)
Case: 2006-CP-08- 293
Working with:
Richard S. Rosen
Rosen, Rosen & Hagood, LLC
134 Meeting St., Suite 200
Charleston, SC 29401

Case: Marketing, Advertising and Promotion programs: Wrongful death from purchase of alcohol.

• Designated expert in June, 2008
• Deposition taken on January 5, 2009
• Deposition de bene esse taken on August 17, 2009

Susan McNamara, et al v. C.B. Fleet Company, Inc., a Virginia Corporation
Jurisdiction: United States District Court (Central District of California)
Case: CV 07 7460
Working with:
Stephen J. Foley, State Bar No. 220752
Keith M. Ameele, State Bar No. 221927
Foley & Mansfield PLLP
150 S. Los Robles Ave. #400
Pasadena, CA 91101

Case: Marketing, Advertising, Media and Communication issues in a products liability and personal injury case involving a global drug/healthcare company.

• Designated expert in June, 2008.
  

Gerd Nelson, et al. v. C.B. Fleet Company, Inc., a Virginia Corporation
Jurisdiction: United States District Court (District of Minnesota)
Case: Court File No. 07-cv-3683 RHK-AJB
Working with:
Michael T. DeCourcy, Jr., State Bar No. 247564
Foley & Mansfield
250 Marquette Avenue
Suite 1200
Minneapolis, MN 55401

Case: Marketing, Advertising, Media and Communication issues in a products liability and personal injury case involving a global drug/healthcare company.

• Designated expert in July 2008
• Expert report delivered in August 2008.
  

Margie R. Pitman and George Pitman v. C.B. Fleet Company, Inc., a Virginia Corporation
Jurisdiction: United States District Court (District of Minnesota)
Case: 07—cv-3686 RHK (AJB)
Working with:
Michael T. DeCourcy, Jr., State Bar No. 247564
Foley & Mansfield
250 Marquette Avenue
Suite 1200
Minneapolis, MN 55401

Case: Marketing, Advertising, Media and Communication issues in a products liability and personal injury case involving a global drug/healthcare company.

• Designated expert in August, 2008.
  

Kyle J. Liguori, an individual and on behalf of all others similarly situated, Plaintiff v. Wells Fargo & Company, Wells Fargo Bank, N.A., North Star Mortgage Guaranty Reinsurance Company, defendants
Jurisdiction: United States District Court, Eastern District of Pennsylvania (Civil Action No. 08-479 PSD)
Worked with:
Michael Jan Steiner, State Bar No, 112079
Joshua E. Whitehair, State Bar No. 244900
Severson & Werson, P.C.
One Embarcadero Center
Suite 2600
San Francisco CA 94111

Case: HUD/RSPA issues with Mortgage Reinsurance, and a proposed national class action

• Designated expert in August, 2008
• Delivered declaration in support of opposition to Plaintiff’s motion for class certification, August 2008.
  

Silverlit Toys Manufactory, LTD., a Hong Kong company, and Spin Master, LTD., v. Soft Air USA, Inc., a California corporation, and TSA Stores Inc. (a subsidiary of Sports Authority, Inc., The Englewood Company); CV08-01053 JFW PJWx.
Jurisdiction: United States District Court (Central District of California, Western Division)
Worked with:
Harold (Harry) Jones, State Bar No. 10894020
Jessica Renee Brown, State Bar No. 226317
Law Offices of Anderson+Jones pllc
One Galleria Tower
13355 Noel Road, Suite 1900
Dallas, Texas 75240

Case: Marketing, Marketing Mix, Product Introduction, Product Line/Mix, Branding at issue

• Designated expert in November, 2008
• Filed expert report in November 2008
• Settled in December, 2008.

Mercury Insurance Company, Mercury Casualty Company, and California Automobile Insurance Company, File No.: (NC-03027545); OAH No.: (N2006040185)
Jurisdiction: State of California, Department of Insurance
Worked with:
Spencer Young Kook, State Bar No.: 205304           
Peter Pirapat Sindhuphak, State Bar No.: 235164
Barger & Wolen, LLP
633 West Fifth Street
47th Floor
Los Angeles, CA 90071-2043

Case: Deceptive advertising claims

• Designated expert in February, 2009

Promark Productions, LLC v. T-Mobile USA, Inc., a Delaware corporation; Wasserman Media Group, LLC, a Delaware limited liability company (File No.: DC3955150)
Jurisdiction: Superior Court of the State of California (County of Los Angeles)
Worked with:
Hayes F. Michel, State Bar No.: 141841

James Donald Figura, State Bar No.: 254042

Baker & Hostetler LLP
12100 Wilshire Blvd 15th FL
Los Angeles, CA 90025

Case: Media and advertising sponsorship and payment  issues

• Designated expert in May, 2009
• Deposition taken June 23, 2009

Royal Airline Linen, Inc., et al. vs. Jonathan Glabman, et al. (Case No.: YC049715)
Jurisdiction: Superior Court of the State of California (County of Los Angeles)

Worked with:
Peter I. Bersin, State Bar No.:  65202

Shula Roth-Barash, State Bar No.: 100211

Law Offices of Peter I. Bersin
9454 Wilshire Boulevard
Suite 500
Beverly Hills, California 90212

Case: Trademark Infringement, Trade Secrets, Intentional Interference with Economic Relationship, Contracts

• Designated expert in August, 2009

Lee & Pierce, Inc., vs. Apex Envirotech, Inc., et al.  (Case No.: 34-2008-00018469)
Jurisdiction: Superior Court of the State of California (County of Sacramento)

Worked with:
Sean D. Richmond, State Bar No.: 210138
Lewis Brisbois Bisgaard & Smith LLP
2850 Gateway Oaks
Suite 450
Sacramento CA 95833

Case: Marketing efforts, competition within the marketplace, and business development.  

• Designated expert in September, 2009

Jeff Kandel v. Brother International Corporation; Brother Industries, LTD. (Case: No. CV08-1040 DSF (RCx);
Consolidated with Case No. CV08-6126 DSF (RCx)
Jurisdiction: United States District Court (Central District of California)

Worked with:
Patrick L. Rocco, State Bar (NY, NJ).
Shalov Stone Bonner & Rocco LLP
65 Madison Avenue
Suite 333
Moristown, NJ 07960

Mitch H. Kalcheim, State Bar No. 175846
Kalcheim Law Group PC
9300 Wilshire Blvd
Suite 508
Beverly Hills, CA 90212

Case: Case: Business Practices, Consumer Fraud

• Designated expert in January 2010
• Filed expert report on February 5, 2010

James Brant and Susan Brant v. Spring Mountain Adventures, Inc.; Third Generation Associates, Limited partnership; Mountain Management, LLC; Spring Mountain Winter Sports, LLC; Thomas Andersson, A.B.; Areco Snow System; Areco Snow System of North America, LLC; M & M Certified Welding Company; Tough Tube Manufacturing, Inc.; Pepsico, Inc. and Pepsi-Cola, NorthAmerica (Case No. 04-01666)

Worked with:
Steven M. Mezrow
Pansini & Mezrow
1525 Locust Street, 15th Floor
Philadelphia, PA 19102 US

Case: Branding, Brand Marketing, Selling, Partnerships

• Designated expert in March 2010
• Filed expert report on March 30, 2010

American Equity Mortgage, Inc. v. Ray Vinson, Jr. and Vinson Mortgage Services, Inc. (Cause No. 06CC-004206)
Jurisdiction: State of Missouri (Circuit Court for the County of St. Louis)

Worked with:
Steven M. Hamburg, State Bar No. 27549
Steven M. Hamburg, P.C.
231 South Bemiston, Suite 1111
Clayton, MO 63105

Case: Unfair Competition, Confusion, Advertising Strategies, Advertising Creative and Production, Media Buying, Non Compete Contracts

• Designated expert in May 2010.
• Deposition taken on June 17 and June 18, 2010