Expert Witness Credentials

My Experience and Qualifications

Marketing Executive. Client experienced. Advertising Agency background. Marketing & Advertising Lecturer.

Photo of Larry S. LondreFor over 35 years, I have been a strategic marketing, advertising and media professional. I have worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Disney, Security Pacific Bank), within advertising agencies, and as a client, with several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reporting to me.

I have received the California State University Ambassadors’ “Polished Apple Award” (2006) for teaching, mentoring and inspiring students on campus, nominated for the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and have received the Outstanding Citizen Award (1993) from the Los Angeles City Council.  I have been a member of the Advertising Club of Los Angeles since 1975, and an active board of director. The club's largest membership groups are clients, media, production, creative and advertising agency executives.  The Ad Club with two other associations developed into thinkLA in 2006.  Since 1975, I have also beem a member, board member and executive board member of the Advertising Industry Emergency Fund (AIEF), a volunteer organization made up of advertising executives brought together to help their colleagues in times of life crisis.

For 32 years, I have taught in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount and Pepperdine University. There are a variety of resources I can call on to help you or your firm in the market or in the court room.

My classes are:

  • MBFE 658: Strategic Marketing
  • COMM 541: Integrated Media and Communication Strategies
  • COMM 542: Business Strategies for Entertainment and Communication Companies
  • MKT 100: Conceptual Foundations of American Enterprise
  • JOUR 340: Introduction to Advertising
  • COMM 599: Global Communications
  • MRKT 304:  Marketing Management
  • MKT (Marketing) 440: Integrated Marketing Communications
  • MBAM 659 and 660: Business Strategies Development, Execution and Implementation (The final, capstone classes in the MBA program at Pepperdine University)

There are a variety of resources I can call on to help you or your firm in the market or in the court room.

Strategic Areas

-Marketing (Strategic & Tactical Planning) 
-Advertising Agency Alliances
-Collateral Materials and Sales Promotion
-Direct Market Analysis / Identification / Targeting
-Entertainment Marketing
-Non-Profits / Public Service
-Intellectual Property
-Products & Services
  -Marketing Research
-Branding and Advertising
-Communication & Media, including Internet
-Direct Marketing and Direct Mail
-Events & Trade Shows
-Integrated Marketing Communications (IMC)
-Marketing & Business Development
-Retail

 

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We are living in a world today where lemonade is made from artificial flavors and furniture polish is made from real lemons.

In our case where the effect on the market of false claims of origin were made by the defendant, Larry Londre was called upon to investigate the impact of those claims. With innovative investigative techniques and a sophisticated understanding of the factors which influence consumers, Larry L developed data and an analytical approach for the identification of damages. being able to convince our opponent to settle for an amount which exceeded our initial expectations.

— Bruce Gridley,
State Bar #57166
Burke Williams & Sorensen, LLP
611 West Sixth Street,
S uite 2500
LA, CA 90017