Expert Witness credentialsWhat is an Expert Witness?One with specialized knowledge of a particular subject and can defend one's opinion(s) with reliable information and research. Someone with experience, education and training in a particular subject matter that can help the judge and/or jury decide a case. An Expert Witness is someone who possesses a few to several attributes related to the specific topic at hand, such as Marketing, Advertising, Media, Trademarks, Intellectual Property, etc. Some of these attributes are experience, knowledge, training and ongoing education, research, data and/or ability to articulate this knowledge to the legal/court system. Another way of looking at the subject: Professionals, who know their subject areas well, know how to communicate their knowledge, experience, and expertise to others in everyday language and words. |
It's no longer enough to satisfy customers. You must delight them. — Kotler Marketing Management "In our case where the effect on the market of false claims of origin were made by the defendant, Larry Londre was called upon to investigate the impact of those claims. With innovative investigative techniques and a sophisticated understanding of the factors which influence consumers, Larry L developed data and an analytical approach for the identification of damages. being able to convince our opponent to settle for an amount which exceeded our initial expectations." — Bruce Gridley, “Every argument must be geared so as to appeal both to the emotion and to the intellect.” — Making Your Case, |