Seminars and Teaching

Larry’s Teaching

For more than 35 years as a strategic marketing, advertising and media professional, Larry has also taught in undergraduate and graduate programs at:

  •   the University of Southern California (USC Annenberg School for Communication and Journalism, and Marshall School of Business)
  • California State University, Northridge (CSUN)
  • Loyola Marymount
  • The Advertising Center
  • Pepperdine University (graduate level, five different campuses).
  • He has also been a guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” and USC Marshall School of Business.

He has received the California State University Ambassadors’ “Polished Apple Award” (2006 and 2008)) for teaching, mentoring and inspiring students, nominated for the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council.

My courses have included:

  • MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone classes in the MBA program at Pepperdine)
  • MBFE 658: Strategic Marketing
  • MKT 653: Integrated Marketing Communications (IMC)
  • MBAM 619: Business Strategies and Implementation
  • COMM 599: Global Communication
  • COMM 542: Business Strategies for Entertainment and Communication Companies
  • COMM 541: Integrated Media and Communication Strategies
  • GSBA 528:  Marketing Management
  • MKT 440: Integrated Marketing Communications
  • JOUR 340: Introduction to Advertising
  • BUS 307: Marketing Management
  • MKT 304: Marketing Management
  • MKT 100: Conceptual Foundations of American Enterprise

Guest lecturer, multiple times, at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” Orange Coast College, and in USC Marshall » Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business.

Taught spring semester, 2010 concurrently at University of Southern California (USC) and California State University, Northridge (CSUN). Taught fall 2010, spring 2011 at USC, spring 2011 at UCLA.

Have conducted Marketing and Business Strategies Classes/Seminars/Webinars in USA and China. They have included “Power Marketing & Advertising: Planning, Developing and Executing Global Strategies,” and “Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011.” Conducting “Global Marketing & Advertising, including Planning, Tips, Tactics and Best Practices.” in Kuala Lumpur and Bangkok (fall 2011).

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Headline: “Enjoy the best America has to offer.”

— Old Taylor 86 (1963)

“Writing well isn’t just a question of winsome expression, but of having found something big and true to say and having found the right words to say it in, of having seen something large and having found the right words to say it small, small enough to enter an individual mind so that the strong ideas of what the words are saying sound like sweet reason.”

— Adam Gopnik

“When you arrive at a fork in the road, take it.”

— Yogi Berra

“Writing well isn’t just a question of winsome expression, but of having found something big and true to say and having found the right words to say it in, of having seen something large and having found the right words to say it small, small enough to enter an individual mind so that the strong ideas of what the words are saying sound like sweet reason.”

— Adam Gopnik

“The news marked ‘a day for the history books - if those will even exist in the future.’  In a sure sign that our consumer culture has passed the digital point of no return, Amazon said sales of e-books have surpassed hardcover sales.  E-books have outsold hardcover books at a rate of 180-to-100 over the last four weeks.”

— NYT July 20, 2010