Londre Marketing Consultants, LLC

Londre Marketing Consultants, LLC

Curriculum Vitae

LARRY STEVEN LONDRE
11072 Cashmere Street, Second Floor
Los Angeles, CA 90049
.(JavaScript must be enabled to view this email address)
310.889.0220 office
310.403.0220 cell
310.889.0221 fax

Marketing, Business Development & Media

Marketing Executive with expertise in creating media, marketing, sales, collateral programs and expert witnessing. Introduced campaigns that translated strategic marketing plans into tactical sales actions — driving revenue growth, expanding market penetration, achieving dominant market share, maximizing brand equity and capitalizing on market opportunites.

Recognized strengths in establishing and maintaing executive-level client and strategic partner relationships. Strong conceptual / analytical skills, ability to identify new market segments. Participative leader with excellent skills in cross-functional teambuilding, motivating, quality performance and productivity improvements. MBA in Marketing. Active board member of the Advertising Club of Los Angeles from 1983-2006, which merged into thinkLA.

• Marketing & Business Development
• Direct Market Analysis / Identification
• E-business Technology
• Strategic Partnerships & Alliances
• Strategic & Tactical Planning
• Public Relations
• Expert Witness
• Product & Sales Management
• Teambuilding & Leadership Management
• Collateral Materials
• Brand Management
• Events & Trade Shows
• Multimedia Promotions
• Business to Business Marketing
• Advertising Agency Alliance

Selected list of companies worked for or with: DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles, Bell Atlantic/Verizon, SBC, Disney, Alliance Environmental Group, RItter Pharmaceuticals/Lactagen, Barr Engineering, DHX-Dependable Hawaiian Express, Sheraton Hotels and Resorts, SPNB, Bank of America, Beverly Hills Savings, RKO, NME, BMI, Beverly Hills Courier/San Marino Tribune/Herald Tribune, Applause, the University of Southern California.

Public Service Organizations served: Advertising Club of Los Angeles, Advertising Industry Emergency Fund, Los Angeles Fire Department, California Special Olympics, Partnership for a Drug Free America, Town Hall, L.A. Downtown Marketing Group, LACVB, Westwood Hills Property Owners (Homeowners) Association.

Marketing, Advertiser and Business Strategies Lecturer/Senior Lecturer/Instructor: University of Southern California (Marshal School of Business and Annenberg School for Communication and Journalism), California State University Northridge (CSUN), Loyola Marymount University and Pepperdine University

Professional Highlights

Provide expertise in marketing campaign strategy, new business development, rollouts, advertising, collateral programs, expert witnessing, market penetration, Internet and web marketing, website development, and effectively identifying marketing opportunities for local and national business organizations.

Clients have included: GE Capital-ResCOM (subsidiary of GE); USC Annenberg School for Communication and Journalism; Alliance Environmental Group; Barr Engineering, Inc.; Getty Museum; Cedars-Sinai; DHX-Dependable Hawaiian Express; Saturday Night Magazine; Ritter Pharmaceuticals; Shimahara Graphics; Shimahara Illustration, and others.

For 30+ years, taught in undergraduate and graduate programs at the University of Southern California (Annenberg School for Communication and Journalism and Marshall School of Business), California State University, Northridge (CSUN), Loyola Marymount, and Pepperdine University.

MARKETING DIRECTOR, Special Markets and Strategic Partnerships
Created and orchestrated marketing programs, strengthened product positioning, improved marketing operations, established corporate partner alliances, planned strategies and promotional tactics. Built marketing team that capitalized on individual talents and strengths; hired, trained, mentored, and motivated team.

• Competitively positioned company in several segments by increasing customer base by 40% through marketing partnerships with Verizon / Bell Atlantic, Quest / US West, GTE, SBC / PacBell, and others.
• Instrumental in achieving a 43% increase in sales and over 200 third-party programs by securing and managing a major program targeted to residential, multi-family dwellings, hospitality, and private offices.
• Benchmarked highly effective 25-piece collateral marketing and advertising program for MSOs and key accounts, including nine-part "right-of-entry" sales kit. Designed and implemented simplification program for new dealers.
• Designed and implemented company-wide, simplication and contract program for new dealers.
• Dramatically increased private office acquisitions by 321% and multiple dwelling units by 8.7%.
• Teamed with advertising firms to create television, radio, print and online media marketing campaigns.
• Innovative trade show and co-op trade show programs with 80 different partners. Acknowledged as "Partner of the Year" from Private Cable and Wireless Cable Magazine (1999).

VICE PRESIDENT OF MARKETING & COMMUNICATIONS
Award-winning leadership of marketing, promotion, public relations, advertising, fundraising, community access programs, special events, direct mail and collateral materials. Spearheaded planning and events for the 25th Anniversary celebration. Won eight PRSA and Publicity Club Awards including "Best Southern California Program," for 1991 and 1992.

• Moved organization from passive reactive model to proactive marketing model changing corporate vision that resulted in motivating executive team and staff. Important gains achieved, increasing annual fundraising by 7.3% and retail store sales by 450%. Innovative creation of LA Alive!, Dorothy Chandler Awards, Spotlight, Viva Las Artistas and TGIF Concert Series and fundraising events.
• Lead by example, setting high personal standards, building relationships and team value for win-win results.
• Maximized presence of Education Divisions live arts programs, developing all aspects of program for heightened appeal and attraction to 1.2 million students throughout Southern California.

Aggressive leadership with broad-based marketing responsibilities for national, regional and local entertainment, retail, sports, and public service accounts. Fast track promotions of increasing responsibility to VP-Management Supervisor, hand-picked for planning and execution of multimedia marketing programs.

• Increased four-year market share from 11.9% to 17.3% by creating and developing marketing and store opening campaigns for Vons Grocery Co. Spearheaded 73 televisions spots plus expansion into new, out-of-state markets. Earned a reputation for top-notch design of marketing and media promotions for ABC Television Network. Maximized exposure of Showtime Cable Network and RKO Video/Pictures by designing national advertising and promotions campaigns.
• Implemented creative marketing programs with vision and strategy for expansion of existing and new services for Southern California Edison.
• Achieved record-breaking fundraising dollars and involvement of highly public figures by developing high-quality public service advertising and event marketing for the California Special Olympics.

• Created and designed advertising for 14 Sheraton Hotels and Resorts which surpassed all existing sales figures on hotel occupancy and won the 1985 “Agency of the Year” award from ITT Sheraton.
• Designed and created advertising for Beverly Hills Savings, National Medical Enterprises (19 hospitals and an HMO) RKO Video/Pictures.
• Created and developed the award winning "There's Nothing Cool About Fireworks," an anti-fireworks program for the Los Angeles Fire Department. Saved approximately $30 million in property damage.  Won Belding, Clio, California League of Cities, and other awards. Continued participation with the Fire Department program for 14 years, through 1998.

Responsibilities included creating, implementing and executing regional and community marketing programs. 

Professional Teaching Experience

For 35+ years, taught in undergraduate and graduate programs at the University of Southern California (Annenberg School For Communication and Journalism and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount and Pepperdine University. Guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, “Trends in Television and Emergence of Multiplatform Media,” and USC Marshall School of Business.

My courses have included:

• MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final, capstone classes in the MBA program at Pepperdine)
• MBFE 658: Strategic Marketing
• MKT 653: Integrated Marketing Communications (IMC)
• MBAM 619: Business Strategies and Implementation
• COMM 599: Global Communication
• COMM 542: Business Strategies for Entertainment and Communication Companies
• COMM 541: Integrated Media and Communication Strategies
• GSBA 528: Marketing Management
• MKT 440: Integrated Marketing Communications
• JOUR 340: Introduction to Advertising
• BUS 307: Marketing Management
• MKT 304: Marketing Management
• MKT 100: Conceptual Foundations of American Enterprise

Most recently, I taught spring semester, 2010 concurrently at University of Southern California (USC) and California State University, Northridge (CSUN). Will teach fall 2010 at USC.

Education

Ongoing Professional Development

USC Global Conference, Taipei, Taiwan  (2009)
USC’s Teaching with Technology Conference: The Power of the Edge (2009)
Media Morphosis, Evolving Media (2009)
USC Global Conference, Tokyo, Japan (2007)
USC Pacific Rim Executive Education Program, Seoul, Korea (2004)
USC Advanced Management Program (1995)
USC Modern Marketing Program (1994)
Town Hall Executive Series, "Leaders Talking to Leaders" (1989)
Claremont Advanced Management Program (1983)

Awards and Acknowledgements

• University Ambassadors’ “Polished Apple Award” – (2008 and 2006) teaching, mentoring and inspiring students at CSUN
• USC Parents Association Outstanding Teaching and Mentoring Award (2006), nominated
• Outstanding Citizen Award (1993), Los Angeles City Council ("There's Nothing Cool About Fireworks".)
• Joseph Roos Community Service Award (1990), Public Relations Society of America
• Extraordinary Service Award (1993), Wilshire Chamber of Commerce
• Awards for Best Community Program (1991 & 1992), Publicity Club
• Award from California League of Cities (1991)
• Belding Award (1990), Advertising Club of Los Angeles
• PRSA Award (1990), The Music Center / Performing Arts Center of L.A.

Professional Affiliations

• Board of Director, Advertising Club of Los Angeles (1983 to 2006)
• Chairman and member, Advertising Club of L.A., Summer Internship Program (1983 to 2006)
• Board of Director, Secretary of Executive Board, member, Advertising Industry Emergency Fund (AIEF) (1975 to Present)
• Board of Director/V.P., Westwood Hills Homeowners Association (WHPOA) (2003 to present)
• Chair, 50th Anniversary Celebration of Westwood Hills (WHPOA) at W Hotel (9/14-15/2008)
• Chairman, Advertising Club of Los Angeles, Summer Internship Program (1983 - 2006)
• Media Captain, Partnership for a Drug Free America
• Advisory Board of Directors, California Special Olympics
• Member, thinkLA, evolved from Advertising Club of Los Angeles (2006 to present)

07/28/2010