Londre Marketing Consultants, LLC
Introduction
Marketing Executive with expertise in creating award-winning
media, marketing, sales, and collateral programs.
Introduced campaigns
that translated strategic marketing plans into tactical sales
actions — driving revenue growth, expanding
market penetration, achieving dominant market share, exploiting
the presence of brand equity and capitalizing on market opportunities.
Recognized strengths in establishing and maintaining executive-level
client and strategic partner relationships.
Strong conceptual / analytical skills, ability to identify new
market segments.
Participative leader with excellent skills in cross-functional
teambuilding, motivation, quality performance and productivity
improvement.
MBA in Marketing.
Active Board member of the Advertising Club of Los Angeles since
1983.
Active Board of Director and Secretary of Executive Committee AIEF (Advertising Industry Emergency Fund)
Expert Witness in marketing, media, communication and contract
cases. Specialty includes contracts between advertising agencies,
clients, advertisers, suppliers, production firms and media.
Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.
— David Ogilvy, member, Advertising Hall of Fame
Already a fixture in venues as diverse as urinals, baggage carousels and beach trash cans, commercial pitches are proliferating in alternate places as consumers tune out messages in more traditional media, notes Los Angeles marketing consultant, Larry Londre.
Not all the alternative ads work. Some are annoying. But we're never going back.
—Larry Londre, USA Today, 12/18/03