Londre Marketing Consultants, LLC

Londre Marketing Consultants, LLC

Introduction

Marketing Executive with expertise in creating award-winning media, marketing, sales, and collateral programs.

Introduced campaigns that translated strategic marketing plans into tactical sales actions — driving revenue growth, expanding market penetration, achieving dominant market share, exploiting the presence of brand equity and capitalizing on market opportunities.

Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships.

Strong conceptual / analytical skills, ability to identify new market segments.

Participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvement.

MBA in Marketing.

For 34 years, I have taught Marketing, Global Marketing, Advertising, Communication and related classes in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Journalism,  and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount and Pepperdine University.

Active Board member of the Advertising Club of Los Angeles from 1983 to 2006, when club merged into thinkLA.

Active Board of Director, Secretary of Executive Committee, and/or member AIEF (Advertising Industry Emergency Fund)

Served as an expert witness, provided litigation support in both state and federal courts, plus American Arbitration Association.

Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, media, advertising agency and client business practices, unfair and deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media.  Litigation support, approximately 51% plaintiff and 49% defendant cases.

Expert consultation services for attorneys and law firms in California, Washington, New York, Florida, South Carolina, Michigan, Pennsylvania, Missouri, Utah, along with the American Arbitration Association.