Londre Marketing Consultants
Introduction
Marketing and Advertising Executive with expertise in creating award-winning marketing, sales, new business development, multi-media, advertising and collateral programs.
Introduced campaigns that translated strategic marketing plans into tactical sales actions — driving revenue growth, expanding market penetration, achieving dominant market share, exploiting the presence of brand equity and capitalizing on market opportunities.
Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships.
Strong conceptual / analytical skills, ability to identify new market opportunities and segments.
Participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvement.
MBA in Marketing.
For 35+ years, I have taught Marketing, Global Marketing, Advertising, Communication and related classes in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Journalism, and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount and Pepperdine University.
Active Board member of the Advertising Club of Los Angeles from 1983 to 2006, when club merged into thinkLA. Active member.
Active Board of Director, Secretary of Executive Committee, and/or member AD RELIEF, formerly AIEF (Advertising Industry Emergency Fund).
Served as an expert witness in Marketing, Advertising, Business, Media and more, provided litigation support in both state and federal courts, plus American Arbitration Association.
Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, unfiar business practives, contracts, media, advertising agency and client business practices, unfair advertising, trade libel, intentional interference, violations of Lanham Act, deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, suppliers/business partners, advertisers, production firms and media. Litigation support, approximately 51% plaintiff and 49% defendant cases.
Expert Marketing, Business, Advertising, and Media consultation services for attorneys and law firms have been provided in California, Washington, New York, Texas, Florida, South Carolina, Michigan, Missouri, Pennsylvania, Utah, along with the American Arbitration Association.
Ninth Annual Music Center Reunion
“Be true to your work, your word, and your friend.”
— Henry David Thoreau
“Logic will get you from A to B. Imagination will take you everywhere.”
— Albert Einstein,
(1879-1955), German-American physicist
“I am one who believes that one of the greatest dangers of advertising is not that of misleading people but that of boring them to death.”
— Leo Burnett
“Far too many leaders believe that what they do and why they do it must be obvious to everyone in the organization. It never is. Far too many believe that when they announce things, everyone understands.”
— Peter Drucker, Managing the nonprofit Organization Principles and Practice
“If like Larry Londre you have a sharp eye for the small things—handmade branding labels on a jar of honey; “rooms for rent” and “cafeteria” signs; cuentapropistas selling at a street fair or street market; a donkey posing for tourist pictures—you should see and hear his lively talk on marketing and advertising in Cuba. It is a fresh insight about the first shoots of the economic spring that may be coming to Cuba.”
Walter W. Arensberg,
National Geographic Expert, Cuba;
Managing Director, Social Capital Group, Washington D.C.
“He who knows most, knows how little he knows.”
— Thomas Jefferson (1743-1826), Third President of the United States
“Already a fixture in venues as diverse as urinals, baggage carousels and beach trash cans, commercial pitches are proliferating in alternate places as consumers tune out messages in more traditional media, notes Los Angeles marketing consultant, Larry Londre.
“Not all the alternative ads work. Some are annoying. But we’re never going back.”
Larry Steven Londre, USA Today,
“Talent is a dreadfully cheap commodity, cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work and study.”
— Stephen King
American writer,
hard worker
“A nickel ain’t worth a dime anymore.”
— Yogi Berra
“Words are, of course, the most powerful drug used by mankind.”
— Rudyard Kipling
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