Londre Marketing Consultants, LLC

Londre Marketing Consultants

Introduction

Photo of Larry S. Londre Marketing and Advertising Executive with expertise in creating award-winning marketing, sales, new business development, multi-media, advertising and collateral programs.

Introduced campaigns that translated strategic marketing plans into tactical sales actions — driving revenue growth, expanding market penetration, achieving dominant market share, exploiting the presence of brand equity and capitalizing on market opportunities.

Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships.

Strong conceptual / analytical skills, ability to identify new market opportunities and segments.

Participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvement.

MBA in Marketing.

Photo of Larry S. Londre For 35+ years, I have taught Marketing, Global Marketing, Advertising, Communication and related classes in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Journalism, and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount and Pepperdine University.

Active Board member of the Advertising Club of Los Angeles from 1983 to 2006, when club merged into thinkLA. Active member.

Active Board of Director, Secretary of Executive Committee, and/or member AD RELIEF, formerly AIEF (Advertising Industry Emergency Fund).

Photo of Larry S. Londre Served as an expert witness in Marketing, Advertising, Business, Media and more, provided litigation support in both state and federal courts, plus American Arbitration Association.

Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, unfiar business practives, contracts, media, advertising agency and client business practices, unfair advertising, trade libel, intentional interference, violations of Lanham Act, deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, suppliers/business partners, advertisers, production firms and media. Litigation support, approximately 51% plaintiff and 49% defendant cases.

Expert Marketing, Business, Advertising, and Media consultation services for attorneys and law firms have been provided in California, Washington, New York, Texas, Florida, South Carolina, Michigan, Missouri, Pennsylvania, Utah, along with the American Arbitration Association.

Ninth Annual Music Center Reunion

Links

DO YOU KNOW...

What did our US 2010 Census tell marketers?

Get the answer!

“Only boring people are bored.”

— Betty Draper,
Mad Men

“Obstacles are things an entrepreneur sees when he takes his eyes off the sales goal.”

— Larry Steven Londre '07

“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.” ;

— William Bernbach, member, Advertising Hall of Fame

“If like Larry Londre you have a sharp eye for the small things—handmade branding labels on a jar of honey; “rooms for rent” and “cafeteria” signs; cuentapropistas selling at a street fair or street market; a donkey posing for tourist pictures—you should see and hear his lively talk on marketing and advertising in Cuba. It is a fresh insight about the first shoots of the economic spring that may be coming to Cuba.”

Walter W. Arensberg,
National Geographic Expert, Cuba;
Managing Director, Social Capital Group, Washington D.C.

“He who knows most, knows how little he knows.”

— Thomas Jefferson (1743-1826), Third President of the United States

“Already a fixture in venues as diverse as urinals, baggage carousels and beach trash cans, commercial pitches are proliferating in alternate places as consumers tune out messages in more traditional media, notes Los Angeles marketing consultant, Larry Londre.

“Not all the alternative ads work. Some are annoying. But we’re never going back.”

Larry Steven Londre, USA Today,

“Talent is a dreadfully cheap commodity, cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work and study.”

— Stephen King
American writer,
hard worker

“A nickel ain’t worth a dime anymore.”

— Yogi Berra

“Words are, of course, the most powerful drug used by mankind.”

— Rudyard Kipling


Londre Marketing Consultants, LLC Londre Marketing Consultants, LLC Expert Witness Credentials Seminars & Teaching Public Service & Awards Stimulating Articles & Notes Contact
Londre Marketing Consultants Introduction Marketing and Advertising Executive with expertise in creating award-winning marketing, sales, new business development, multi-media, advertising and collateral programs. Introduced campaigns that translated strategic marketing plans into tactical sales actions — driving revenue growth, expanding market penetration, achieving dominant market share, exploiting the presence of brand equity and capitalizing on market opportunities. Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships. Strong conceptual / analytical skills, ability to identify new market opportunities and segments. Participative leader with excellent skills in cross-functional teambuilding, motivation, quality performance and productivity improvement. MBA in Marketing. For 35+ years, I have taught Marketing, Global Marketing, Advertising, Communication and related classes in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication and Journalism, and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount and Pepperdine University. Active Board member of the Advertising Club of Los Angeles from 1983 to 2006, when club merged into thinkLA. Active member. Active Board of Director, Secretary of Executive Committee, and/or member AD RELIEF, formerly AIEF (Advertising Industry Emergency Fund). Served as an expert witness in Marketing, Advertising, Business, Media and more, provided litigation support in both state and federal courts, plus American Arbitration Association. Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, unfiar business practives, contracts, media, advertising agency and client business practices, unfair advertising, trade libel, intentional interference, violations of Lanham Act, deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, suppliers/business partners, advertisers, production firms and media. Litigation support, approximately 51% plaintiff and 49% defendant cases. Expert Marketing, Business, Advertising, and Media consultation services for attorneys and law firms have been provided in California, Washington, New York, Texas, Florida, South Carolina, Michigan, Missouri, Pennsylvania, Utah, along with the American Arbitration Association. Ninth Annual Music Center Reunion	Links Curriculum Vitae Thanks and Letters The Team Affiliations Clients Specialties Download vCard DO YOU KNOW... What did our US 2010 Census tell marketers? Get the answer! “Only boring people are bored.” — Betty Draper, Mad Men “Obstacles are things an entrepreneur sees when he takes his eyes off the sales goal.” — Larry Steven Londre '07 “You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.” ; — William Bernbach, member, Advertising Hall of Fame “If like Larry Londre you have a sharp eye for the small things—handmade branding labels on a jar of honey; “rooms for rent” and “cafeteria” signs; cuentapropistas selling at a street fair or street market; a donkey posing for tourist pictures—you should see and hear his lively talk on marketing and advertising in Cuba. It is a fresh insight about the first shoots of the economic spring that may be coming to Cuba.” Walter W. Arensberg, National Geographic Expert, Cuba; Managing Director, Social Capital Group, Washington D.C. “He who knows most, knows how little he knows.” — Thomas Jefferson (1743-1826), Third President of the United States “Already a fixture in venues as diverse as urinals, baggage carousels and beach trash cans, commercial pitches are proliferating in alternate places as consumers tune out messages in more traditional media, notes Los Angeles marketing consultant, Larry Londre. “Not all the alternative ads work. Some are annoying. But we’re never going back.” Larry Steven Londre, USA Today, “Talent is a dreadfully cheap commodity, cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work and study.” — Stephen King American writer, hard worker “A nickel ain’t worth a dime anymore.” — Yogi Berra “Words are, of course, the most powerful drug used by mankind.” — Rudyard Kipling
Londre Marketing Consultants, LLC \| Expert Witness Credentials \| Seminars and Teaching Public Service & Awards \| Stimulating Articles and Notes \| Contact \| Home Copyright 2012 Larry Steven Londre Londre Marketing Consultants, LLC. 11072 Cashmere Street, Second Floor Los Angeles, CA 90049 USA Phone: +1-310-889-0220 Email: LSL@LondreMarketing.com Fax: +1-310-889-0221 http://www.londremarketing.com/