PowerPoint Presentations, Notes, Position Papers and Important, Stimulating Articles
Strategy
Larry at Google Account Manager
Playbook Program meeting in 2009
Larry at New York’s Fancy Food
Show, 2009
How to Create a Marketing Strategy: 
PDF
Holiday Can Help Business Connect: PDF
The Long and Short History of Halloween: PDF
From an A- at CSUN to $20 Million: PDF
Develop a Game Plan for Pricing Decisions: PDF
Marketing
Census is a Crucial Tool for Marketing: PDF
Mother's Day a Triumph of Marketing: PDF or Link
Americans Still Count the Penny: PDF or Link
Product Placement a Big Part of Media: PDF
Being
First (83 KB)
Branding,
with wine & meat (1.3 MB)
Corporate
Strategy Planning (1.4 MB)
Global
Marketing Principles (98 KB)
Marketing
Decision Making (107 KB)
Marketing
Plan (84 KB)
Marketing
Plan - Long version (92 KB)
Nine
P’s (40 KB)
STP (Segmentation, Targeting, Positioning) (96 KB)
What
Clients Expect (218 KB)
Advertising
Advertising Around the Globe Subject to Nip/Tuck/Enhance: PDF or Link
Super Bowl Ads: Were They Worth the Millions?: PDF or Link
Precision Pays Off in Advertising or This Space for Rent: PDF or Link
Creativity
Good
Ads and Bad Ads (117 KB)
Sales Promotion
Push
Pull Strategies (6.1 MB)
Product
Placements (43 KB)
Media
Media Planning (120 KB)
Advertising, Media and Sales Promotion Vehicles (Alternative
Media) (21 KB)
Jobs
How
to Find and Land a Job-2010 (115 KB)
Syllabi
Marketing
304: Intro Marketing Management (58 KB)
Journalism
340: Introduction to Advertising (74.7 KB)
COMM
541: Integrated Marketing and Media Strategies (51 KB)
COMM
542: Business Strategies for Entertainment and Communication
Companies (55 KB)
COMM
599: Global Communication and Media Strategies (49 KB)
MBAM
619A and B: Strategy Implementation (49 KB)
MBAM
642: Advertising and Promotion Management (60 KB)
Marketing
Seminars in China, including Shanghai (46 KB)
MKT
440 (48KB) and MKT
653 (23 KB): Integrated Marketing Communications
MKT
100: Conceptual Foundations of American Enterprise (73 KB)
MBA 675 (40KB) and MBFE
658 (51 KB): Marketing Management
MBFE
659: Strategic Management (72 KB)
Cases
Dell (313
KB)
Euro
Disney (47 KB)
Smiles (17 KB)
DO YOU KNOW...
- Dream about the Egg McMuffin you'll have for breakfast tomorrow. In 1970 what time did McDonald's open for breakfast?
Get the answer!
Many a small thing has been made large by the right kind of advertising.
— Mark Twain
"I've worked closely with Larry for many years on behalf of the Los Angeles advertising community. He is a strong marketing and advertising professional with a big heart. As a volunteer on the LA Ad Club Internship Committee, I observed how Larry labored tirelessly to ensure that students obtained valuable internship opportunities by bringing industry people together as committee members or company sponsors.
"Knowing his leadership abilities and his unbridled enthusiasm and passion for the advertising business I invited Larry to join me on the Board of Directors of the Advertising Industry Emergency Fund (AIEF) several years ago.
"He continues to serve as an active board member, always seeking ways to contribute his expertise and creative ideas to help others. In his role as a university professor Larry is nothing less than stellar (constantly winning awards) because he genuinely cares about his students and brings real world experience into the classroom.
"Many current industry leaders are his former students and his contribution to the ad community is outstanding."
— Pam McCarthy
VP, Director of Human Resources
Davis-Elen Advertising
There are moments in history when the pace of change is so fast and the shape of the future so fuzzy that we live in a constant state of beta.
— Bruce Nussbaum in a speech at the Royal College of Art, London, 6/27/07
"Larry's contributions to the advertising industry continue to set the standard for effort and effectiveness. He has worked tirelessly on virtually every Advertising Association Board and industry charity, and continues to make a significant difference in the lives of those entering the industry and those in times of need. He is one of the most highly-respected contributors to the advertising business, measured by his professional accomplishments and his mentorship."
— Cliff Scott
The Scott Group