PowerPoint Presentations, Notes, Position Papers and Important, Stimulating Articles

Marketing

Powerpoint: Being First (83 KB)
Powerpoint: Branding, with wine & meat (1.3 MB)
Powerpoint: Corporate Strategy Planning (1.4 MB)
Powerpoint: Global Marketing Principles (98 KB)
Powerpoint: Marketing Decision Making (107 KB)
Powerpoint: Marketing Plan (84 KB)
Powerpoint: Marketing Plan - Long version (92 KB)
PDF: Nine P’s (27 KB)
Powerpoint: What Clients Expect (218 KB)

Creativity

Powerpoint: Good Ads and Bad Ads (117 KB)

Sales Promotion

Powerpoint: Push Pull Strategies (2.17 MB)
PDF: Product Placements (43 KB)

Media

PDF: Media Planning (120 KB)
PDF: Advertising, Media and Sales Promotion Vehicles (Alternative Media) (21 KB)

Jobs

PDF: How to Find and Land a Job-2006 (115 KB)

Syllabi

PDF: Marketing 304: Intro Marketing Management (58 KB)
PDF: Journalism 340: Introduction to Advertising (74.7 KB)
PDF: COMM 541: Integrated Marketing and Media Strategies (51 KB)
PDF: COMM 542: Business Strategies for Entertainment and Communication Companies (55 KB)
PDF: COMM 599: Global Communication and Media Strategies (49 KB)
PDF: MBAM 619A & B: Strategy Implementation (49 KB)
PDF: MBAM 642: Advertising and Promotion Management (60 KB)
PDF: Marketing Seminars in China, including Shanghai (46 KB)
PDF: MKT 440 (48KB) and PDF: MKT 653 (23 KB): Integrated Marketing Communications
PDF: MKT 100: Conceptual Foundations of American Enterprise (73 KB)
PDF: MBA 675 (40KB) & PDF: MBFE 658 (51 KB): Marketing Management
PDF: MBFE 659: Strategic Management (72 KB)

Cases

Powerpoint: Dell (313 KB)
Powerpoint: Euro Disney (47 KB)
PDF: Smiles (17 KB)

 

DO YOU KNOW...

  • How many millions can you squander on a luxury brand, such as POLO jeans from Ralph Lauren?

Get the answer!

Nothing happens unless first a dream.

— Carl Sandburg

Adults are always asking kids what they want to be when they grow up because they are looking for some ideas.

— Paula Poundstone

There are moments in history when the pace of change is so fast and the shape of the future so fuzzy that we live in a constant state of beta.

— Bruce Nussbaum in a speech at the Royal College of Art, London, 6/27/07

Larry's contributions to the advertising industry continue to set the standard for effort and effectiveness.  He has worked tirelessly on virtually every Advertising Association Board and industry charity, and continues to make a significant difference in the lives of those entering the industry and those in times of need.  He is one of the most highly-respected contributors to the advertising business, measured by his professional accomplishments and his mentorship.

— Cliff Scott
The Scott Group