Londre Marketing Consultants, LLC

“People love to be sold.”

— Franklin Watts,
Book publisher

“Every time we get creative we lose money.”

— Ed McCabe, president of BMG music club

“The only constant thing about our business is that everything is changing. We have to take advantage of change and not let it take advantage of us. We need to be ahead of the game.”

— Michael Dell, HBR

Larry Steven Londre is the one marketing guy you want to have in your corner. He’s smart, experienced, trustworthy and a decent human being. As his copywriter at Grey on Vons, he always trusted my creative instincts, provided brilliant strategic insights and knew how to connect with our busy retail client. They truly respected him.  As a guest lecturer in his USC class, I witnessed firsthand the profound effect he had on young marketing students. He’s an amazing teacher, having instructed an army of young business minds how to think.

As the marketing director for Vons, Directv and The Music Center of Los Angeles, Larry over-delivered successful results every time. Clients could sleep at night knowing Larry was on the case. And that’s only half the story. Larry has always done more than his share for the greater good of the Los Angeles community, using his expertise and connections to make the world a better place.

Wish he was running for president!

--Alice Germanetti
The Germ Factory

“Larry’s contributions to the advertising industry continue to set the standard for effort and effectiveness.  He has worked tirelessly on virtually every Advertising Association Board and industry charity, and continues to make a significant difference in the lives of those entering the industry and those in times of need.  He is one of the most highly-respected contributors to the advertising business, measured by his professional accomplishments and his mentorship.”

Cliff Scott
The Scott Group

“Don’t underestimate the importance of facts.  ...persuasion is possible, because all human beings are born with a capacity for logical thought.”

— Making Your Case
Supreme Court Justice
Antonin Scalia and Bryan A. Garner

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’”

— Mary Kay Ash, American business founder and woman

“If you want to be happy, be.”

— Leo Tolstoy

“If It Was Easy, Everybody Would Do It.”

— Anonymous

“When you arrive at a fork in the road, take it.”

— Yogi Berra

“Your job is to sell, not entertain.”

— Jack Maxson, freelancer, creator of the Brookstone Catalog

“Every time we get creative we lose money.”

— Ed McCabe, president of BMG music club

“The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”

— Claude Hopkins, Scientific Advertising

“People love to be sold.”

— Franklin Watts,
Book publisher

“If not now, when?”

— Hillel (30 B.C. - 10 A.D.), Sage & Scholar

“Carpe diem. Quam minimum credula postero.”

“Seize the day is best known maybe because of the scene in Dead Poet’s Society.  Other translations include, “Harvest the day”, “Pluck the day” and “Snatch the sleeve of today.” “The point is take advantage of the present as much as possible.” “That last line means trusting as little as possible in tomorrow.”

— Horace (65 BC to 8 BC)

Product placement is tricky.

“If you’re going to do Product Placement, you need to be creative and believable, in its execution” said Larry Steven Londre, managing partner at Londre Marketing Consultants, Los Angeles. “Sometimes, product placement is so overused and obvious.”

Bigger is not always better. More is not always better. One thing’s for sure: Product Placement isn’t the “be all and end all.”  It’s part of the “whole” Marketing, Promotion and Advertising program.

— Larry Steven Londre, www.luxurydaily.com, August, 2011