Londre Marketing Consultants, LLC

Seminars and Teaching

Classes

Marketing 304: Intro Marketing Management

An introduction to marketing management's role in an organization's business strategy. Topics include marketing management strategy, implementation, and control; customer satisfaction and consumer behavior; product development; pricing strategy; marketing communication and promotion; distribution; global/international marketing; and marketing environment, laws, and ethics. To enhance critical thinking, communication skills, and leadership skills, the course work includes classroom discussions, case analyses, computer simulations and exercises, and written and team presentations.

Journalism 340: Introduction to Advertising

An introduction into fundamentals of today’s advertising profession and its role as part of the overall marketing communications function. Advertising is one of the six primary parts of the marketing communications plan - the others are Sales Force/Personal Selling, Sales Promotion (both trade and consumer), Collateral Material, Public Relations and Direct Marketing/Response. Advertising will be the primary focus of this course, however, we will also address all aspects of the Marketing Mix and how they are integrated so that the “brand” speaks with one voice. Additional emphasis will be placed on interactive media, the Internet, and Buzz marketing.

COMM 541: Integrated Marketing and Media Strategies

Graduate class deals with communications, promotion, marketing and media. The course covers an understanding of the vital roles of communication within domestic and international companies. Companies must critically rethink their business mission, marketing, media, communication, and integrated strategies. Through weekly lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive companies. Students will gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry they are or may be in. Plus an understanding ofthe CEO’s responsibilities for developing a well-managed “customer driven” organization.

COMM 599: Global Communication and Media Strategies

An understanding of the vital roles of global communication within domestic and international companies. Through weekly lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive global companies. Students will gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry they are or may be in. Understand the CEO’s responsibilities for developing a well-managed “customer driven” organization, plus sound global media and communication practices, processes, policies and techniques will be illustrated and explored. Gain an awareness of the major types of global problems faced by individuals, firms, corporations and organizations, with an emphasis on effective decision-making.

COMM 542: Business Strategies for Entertainment and Communication Companies

Graduate class details and discusses competitive analysis and strategic issues of communication and entertainment firms. Cases examine business strategies, product differentiation, marketing, emerging networks and technological strategies for traditional and new media, non-profits and entertainment companies. Gain break-through problem-solving and decision-making strategies. Gain new insights about effectively dealing with change. Understanding the responsibilities for developing a well-managed “competitive” organization.

MBAM 619A and B: Strategy Implementation

This course is taught primarily through the case-method. It will place a large emphasis on developing business skills such as performance analysis, change management, processes of decision-making, and communication. The purpose of this course is to enhance your capacity to do the job of a general manager. A general manager has multi-functional responsibility for the strategic performance of a business, division, profit center etc. The materials used in the course encompass a wide range of industries, businesses and issues.

MBAM 642: Advertising and Promotion Management

This course will broadly examine the management of advertising and sales promotion. Implementation and evaluation of advertising and sales promotions will be investigated in the broader context of the role of communication process in marketing efforts. There will be a balance between the theoretical and practical aspects of promotion that will make the course relevant to those interested in the careers in advertising agencies as well as those interested in product or service marketing management. The importance of integrating the firm's various promotional activities will be stressed.

Marketing Seminars in China, including Shanghai

I have conducted marketing seminars in USA and in China. These two-day marketing seminars include relevant marketing topics for general managers, agency presidents and marketing directors. Have been held in Beijing and Shanghai. Topics include: Management, marketing principles, segmentation, targeting, pricing, promotion and many aspects under the four P’s and the 9P’s.

MKT 100: Conceptual Foundations of American Enterprise

A Marketing and Business course designed to provide a general introduction to the American enterprise system, its economic foundation, and basic concepts of business organization and the nature of administrative activity.

MKT 440: Integrated Marketing Communications

An understanding of the vital role of marketing’s task within companies, with emphasis on integrating and evaluating the strategic roles of communication disciplines---advertising, direct response, sales promotion, events, and PR. Companies must adopt a 360 degree view of consumers and move toward integrated marketing communications. Today, companies must critically rethink their business mission, marketing and communications strategies.

MKT 653: Integrated Marketing Communications

MBA 675: Marketing Management

This graduate MBA course deals with marketing, communications, promotion and media. Includes an understanding of the vital roles of Marketing within domestic and global companies. Senior management must critically rethink their planning, business mission, marketing, products, pricing, promotion, distribution, targeting, partners, media, and integrated strategies. Through our weekend lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive companies. Students will gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry they are in or may be in. Understand the CEO’s responsibilities for developing a well-managed “customer driven” organization. Sound marketing practices, processes, policies and techniques will be illustrated and explored.

MBFE 658: Marketing Management

MBFE 659: Strategic Management

Photo of Larry S. Londre

This capstone MBA course examines running an enterprise from the chief executive officer's point of view and gives the student the foundation for conducting a strategic analysis, making sound strategic decisions, and implementing strategic change. Students conduct external and internal assessments of the organization, identify key strategic issues, identify and choose among alternative strategies, and defend those decisions. The course illuminates the interplay between organizational structure, design, human resources, culture, technology, and the global environment. The course integrates all prior subject matter. A variety of experiential methods are used, including case studies and a strategic project on an existing company. This course is taken after completing all required core courses.

USC Annenberg Orientation, 2010-2011

Cuba: Insights, Keys and Observations in Marketing and Advertising; in Cienfuegos, Cuba—2012

Marketing, advertising, sales promotion and other examples, under the four P’s, 9P’s and “Promotion.”

Larry with Tom Miller, author of "Trading With the Enemy: A Yankee Travels Through Castro's Cuba.

Making a presentation on “Advertising, Signs & More” at Jack H. Skirball Middle School.

Larry in the Republic of Botswana, Africa, 2010 Golden Apple Award photo

Larry in Ramthambore, India, 2011

Larry presenting at UCLA's graduate class, Trends in Television

Larry at TED USC event

Route 66 Legend… the Big Texan Steakhouse, Home of the Free 72 oz. Steak

Links

DO YOU KNOW...

Based on research how much money per year would be necessary for you to consider yourself “rich?”

Get the answer!

“Every time we get creative we lose money.”

— Ed McCabe, president of BMG music club

“I’ve often thought how much easier it would be to run an advertising agency if you could only get rid of the creative department.”

— Martin Sorrell, WPP Group Chief

“Competitors can’t shoot you off the fence if they can’t get you in their sights.”

— John Barry,
named and made WD-40 a national sales sensation

“If like Larry Londre you have a sharp eye for the small things—handmade branding labels on a jar of honey; “rooms for rent” and “cafeteria” signs; cuentapropistas selling at a street fair or street market; a donkey posing for tourist pictures—you should see and hear his lively talk on marketing and advertising in Cuba. It is a fresh insight about the first shoots of the economic spring that may be coming to Cuba.”

Walter W. Arensberg, National Geographic Expert, Cuba; Managing Director, Social Capital Group, Washington D.C.

“Insightful. Intuitive. Thoughtful. With vast experience traveling the globe and teaching in the classroom, Larry brings poignant observation and curiosity to marketing from being deeply immersed in cultures. Larry’s direct and humorous delivery allows the audience to absorb his knowledge and perceptions while surrounded by his ‘field of research’ - the world.”

Eric Kruszewski, award-winning photojournalist

“Ignorance is a powerful tool if applied at the right time, even
usually surpassing knowledge.”

— E. J. Potter

“We live in the present, we dream in the future, but we learn eternal
truths from the past.”

— Soon May-Lin

“The entrepreneur, as a creator of the new and a destroyer of the old,
is constantly in conflict with convention. He inhabits a world where
belief precedes results, and where the best possibilities are usually
invisible to others. His world is dominated by denial, rejection,
difficulty, and doubt. And although as an innovator, he is unceasingly
imitated when successful, he always remains an outsider to the
establishment.”

— Theodore J. Forstmann

“The traditional ways of seeking competitive advantage are redundant and ...the company’s future lies with the ability to analyze the very considerable volumes of data it amasses about itself.”

— The Financial Times

“Obstacles are things an entrepreneur sees when he takes his eyes off the sales goal.”

— Larry Steven Londre '07

“The group project has been such a great experience. I’m really learning a lot about marketing, advertising and the advertising process. I love your class.”

Maxine Perkins, student

“Problems are the price of progress. Don’t bring me anything but trouble. Good news weakens me.”

— Charles F. Kettering

“I sell products, not advertising.”

— Don Draper, Partner and
Creative Director, Sterling Cooper

“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

— Thomas Edison

“Often you just have to rely on your intuition.”

— Bill Gates

“Competitors can’t shoot you off the fence if they can’t get you in their sights.”

— John Barry,
named and made WD-40 a national sales sensation

“Only boring people are bored.”

— Betty Draper,
Mad Men

“Right now, we are experiencing a massive explosion of creativity in tech and media, an extraordinary flowering of content and collaboration.”

— Fast Company,
12/2009

“Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.”
Generating the largest response in the newspaper’s history, in 1914, Sir Ernest Shackleton placed this ad in The Times of London,
A perfect example of “direct-response” advertising.”

— Sir Ernest Shackleton

“There is no such thing as a mass mind. The mass audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.”

— Fairfax Cone, founder of Foote, Cone and Belding, and member of Advertising Hall of Fame

“What would life be if we had no courage to attempt anything?”

— Vincent van Gogh

“The optimist sees the rose and not its thorns; the pessimist stares at the thorns, oblivious of the rose.”

— Kahlil Gibran, Lebanese writer

“When we think about privacy, it’s a huge topic and subject in my seminars and in the classroom. It’s in the top three topics of interactive marketing, along with social and mobile.”

— Larry Steven Londre (2011)

“Modern technology favors the skilled. In a freer world, skill and intellect would still be rewarded, in some cases magnificently well.”

— The Economist

“If you can’t fly, run. If you can’t run, walk. If you can’t walk, crawl. But by all means, keep moving.”

— Martin Luther King, Jr.


Londre Marketing Consultants, LLC Londre Marketing Consultants, LLC Expert Witness Credentials Seminars & Teaching Public Service & Awards Stimulating Articles & Notes Contact
Seminars and Teaching Classes Marketing 304: Intro Marketing Management An introduction to marketing management's role in an organization's business strategy. Topics include marketing management strategy, implementation, and control; customer satisfaction and consumer behavior; product development; pricing strategy; marketing communication and promotion; distribution; global/international marketing; and marketing environment, laws, and ethics. To enhance critical thinking, communication skills, and leadership skills, the course work includes classroom discussions, case analyses, computer simulations and exercises, and written and team presentations. Journalism 340: Introduction to Advertising An introduction into fundamentals of today’s advertising profession and its role as part of the overall marketing communications function. Advertising is one of the six primary parts of the marketing communications plan - the others are Sales Force/Personal Selling, Sales Promotion (both trade and consumer), Collateral Material, Public Relations and Direct Marketing/Response. Advertising will be the primary focus of this course, however, we will also address all aspects of the Marketing Mix and how they are integrated so that the “brand” speaks with one voice. Additional emphasis will be placed on interactive media, the Internet, and Buzz marketing. COMM 541: Integrated Marketing and Media Strategies Graduate class deals with communications, promotion, marketing and media. The course covers an understanding of the vital roles of communication within domestic and international companies. Companies must critically rethink their business mission, marketing, media, communication, and integrated strategies. Through weekly lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive companies. Students will gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry they are or may be in. Plus an understanding ofthe CEO’s responsibilities for developing a well-managed “customer driven” organization. COMM 599: Global Communication and Media Strategies An understanding of the vital roles of global communication within domestic and international companies. Through weekly lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive global companies. Students will gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry they are or may be in. Understand the CEO’s responsibilities for developing a well-managed “customer driven” organization, plus sound global media and communication practices, processes, policies and techniques will be illustrated and explored. Gain an awareness of the major types of global problems faced by individuals, firms, corporations and organizations, with an emphasis on effective decision-making. COMM 542: Business Strategies for Entertainment and Communication Companies Graduate class details and discusses competitive analysis and strategic issues of communication and entertainment firms. Cases examine business strategies, product differentiation, marketing, emerging networks and technological strategies for traditional and new media, non-profits and entertainment companies. Gain break-through problem-solving and decision-making strategies. Gain new insights about effectively dealing with change. Understanding the responsibilities for developing a well-managed “competitive” organization. MBAM 619A and B: Strategy Implementation This course is taught primarily through the case-method. It will place a large emphasis on developing business skills such as performance analysis, change management, processes of decision-making, and communication. The purpose of this course is to enhance your capacity to do the job of a general manager. A general manager has multi-functional responsibility for the strategic performance of a business, division, profit center etc. The materials used in the course encompass a wide range of industries, businesses and issues. MBAM 642: Advertising and Promotion Management This course will broadly examine the management of advertising and sales promotion. Implementation and evaluation of advertising and sales promotions will be investigated in the broader context of the role of communication process in marketing efforts. There will be a balance between the theoretical and practical aspects of promotion that will make the course relevant to those interested in the careers in advertising agencies as well as those interested in product or service marketing management. The importance of integrating the firm's various promotional activities will be stressed. Marketing Seminars in China, including Shanghai I have conducted marketing seminars in USA and in China. These two-day marketing seminars include relevant marketing topics for general managers, agency presidents and marketing directors. Have been held in Beijing and Shanghai. Topics include: Management, marketing principles, segmentation, targeting, pricing, promotion and many aspects under the four P’s and the 9P’s. MKT 100: Conceptual Foundations of American Enterprise A Marketing and Business course designed to provide a general introduction to the American enterprise system, its economic foundation, and basic concepts of business organization and the nature of administrative activity. MKT 440: Integrated Marketing Communications An understanding of the vital role of marketing’s task within companies, with emphasis on integrating and evaluating the strategic roles of communication disciplines---advertising, direct response, sales promotion, events, and PR. Companies must adopt a 360 degree view of consumers and move toward integrated marketing communications. Today, companies must critically rethink their business mission, marketing and communications strategies. MKT 653: Integrated Marketing Communications An understanding of the vital role of marketing’s task within companies, with emphasis on integrating and evaluating the strategic roles of communication disciplines---advertising, direct response, sales promotion, events, and PR. Companies must adopt a 360 degree view of consumers and move toward integrated marketing communications. Today, companies must critically rethink their business mission, marketing and communications strategies. MBA 675: Marketing Management This graduate MBA course deals with marketing, communications, promotion and media. Includes an understanding of the vital roles of Marketing within domestic and global companies. Senior management must critically rethink their planning, business mission, marketing, products, pricing, promotion, distribution, targeting, partners, media, and integrated strategies. Through our weekend lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive companies. Students will gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry they are in or may be in. Understand the CEO’s responsibilities for developing a well-managed “customer driven” organization. Sound marketing practices, processes, policies and techniques will be illustrated and explored. MBFE 658: Marketing Management This graduate MBA course deals with marketing, communications, promotion and media. Includes an understanding of the vital roles of Marketing within domestic and global companies. Senior management must critically rethink their planning, business mission, marketing, products, pricing, promotion, distribution, targeting, partners, media, and integrated strategies. Through our weekend lectures, readings, cases, computer simulations, discussions and projects, students will analyze tasks and procedures utilized in progressive companies. Students will gain a lasting knowledge of challenges, questions and opportunities in whatever company or industry they are in or may be in. Understand the CEO’s responsibilities for developing a well-managed “customer driven” organization. Sound marketing practices, processes, policies and techniques will be illustrated and explored. MBFE 659: Strategic Management Photo of Larry S. Londre This capstone MBA course examines running an enterprise from the chief executive officer's point of view and gives the student the foundation for conducting a strategic analysis, making sound strategic decisions, and implementing strategic change. Students conduct external and internal assessments of the organization, identify key strategic issues, identify and choose among alternative strategies, and defend those decisions. The course illuminates the interplay between organizational structure, design, human resources, culture, technology, and the global environment. The course integrates all prior subject matter. A variety of experiential methods are used, including case studies and a strategic project on an existing company. This course is taken after completing all required core courses. USC Annenberg Orientation, 2010-2011 Cuba: Insights, Keys and Observations in Marketing and Advertising; in Cienfuegos, Cuba—2012 Marketing, advertising, sales promotion and other examples, under the four P’s, 9P’s and “Promotion.” Larry with Tom Miller, author of "Trading With the Enemy: A Yankee Travels Through Castro's Cuba. Making a presentation on “Advertising, Signs & More” at Jack H. Skirball Middle School. Larry in the Republic of Botswana, Africa, 2010 Larry in Ramthambore, India, 2011 Larry presenting at UCLA's graduate class, Trends in Television Larry at TED USC event Route 66 Legend… the Big Texan Steakhouse, Home of the Free 72 oz. Steak	Links Global Marketing Seminars Video of Class Using MAD MEN in the Classroom Larry’s Teaching Thanks and Letters DO YOU KNOW... Based on research how much money per year would be necessary for you to consider yourself “rich?” Get the answer! “Every time we get creative we lose money.” — Ed McCabe, president of BMG music club “I’ve often thought how much easier it would be to run an advertising agency if you could only get rid of the creative department.” — Martin Sorrell, WPP Group Chief “Competitors can’t shoot you off the fence if they can’t get you in their sights.” — John Barry, named and made WD-40 a national sales sensation “If like Larry Londre you have a sharp eye for the small things—handmade branding labels on a jar of honey; “rooms for rent” and “cafeteria” signs; cuentapropistas selling at a street fair or street market; a donkey posing for tourist pictures—you should see and hear his lively talk on marketing and advertising in Cuba. It is a fresh insight about the first shoots of the economic spring that may be coming to Cuba.” Walter W. Arensberg, National Geographic Expert, Cuba; Managing Director, Social Capital Group, Washington D.C. “Insightful. Intuitive. Thoughtful. With vast experience traveling the globe and teaching in the classroom, Larry brings poignant observation and curiosity to marketing from being deeply immersed in cultures. Larry’s direct and humorous delivery allows the audience to absorb his knowledge and perceptions while surrounded by his ‘field of research’ - the world.” Eric Kruszewski, award-winning photojournalist “Ignorance is a powerful tool if applied at the right time, even usually surpassing knowledge.” — E. J. Potter “We live in the present, we dream in the future, but we learn eternal truths from the past.” — Soon May-Lin “The entrepreneur, as a creator of the new and a destroyer of the old, is constantly in conflict with convention. He inhabits a world where belief precedes results, and where the best possibilities are usually invisible to others. His world is dominated by denial, rejection, difficulty, and doubt. And although as an innovator, he is unceasingly imitated when successful, he always remains an outsider to the establishment.” — Theodore J. Forstmann “The traditional ways of seeking competitive advantage are redundant and ...the company’s future lies with the ability to analyze the very considerable volumes of data it amasses about itself.” — The Financial Times “Obstacles are things an entrepreneur sees when he takes his eyes off the sales goal.” — Larry Steven Londre '07 “The group project has been such a great experience. I’m really learning a lot about marketing, advertising and the advertising process. I love your class.” Maxine Perkins, student “Problems are the price of progress. Don’t bring me anything but trouble. Good news weakens me.” — Charles F. Kettering “I sell products, not advertising.” — Don Draper, Partner and Creative Director, Sterling Cooper “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” — Thomas Edison “Often you just have to rely on your intuition.” — Bill Gates “Competitors can’t shoot you off the fence if they can’t get you in their sights.” — John Barry, named and made WD-40 a national sales sensation “Only boring people are bored.” — Betty Draper, Mad Men “Right now, we are experiencing a massive explosion of creativity in tech and media, an extraordinary flowering of content and collaboration.” — Fast Company, 12/2009 “Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.” Generating the largest response in the newspaper’s history, in 1914, Sir Ernest Shackleton placed this ad in The Times of London, A perfect example of “direct-response” advertising.” — Sir Ernest Shackleton “There is no such thing as a mass mind. The mass audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.” — Fairfax Cone, founder of Foote, Cone and Belding, and member of Advertising Hall of Fame “What would life be if we had no courage to attempt anything?” — Vincent van Gogh “The optimist sees the rose and not its thorns; the pessimist stares at the thorns, oblivious of the rose.” — Kahlil Gibran, Lebanese writer “When we think about privacy, it’s a huge topic and subject in my seminars and in the classroom. It’s in the top three topics of interactive marketing, along with social and mobile.” — Larry Steven Londre (2011) “Modern technology favors the skilled. In a freer world, skill and intellect would still be rewarded, in some cases magnificently well.” — The Economist “If you can’t fly, run. If you can’t run, walk. If you can’t walk, crawl. But by all means, keep moving.” — Martin Luther King, Jr.
Londre Marketing Consultants, LLC \| Expert Witness Credentials \| Seminars and Teaching Public Service & Awards \| Stimulating Articles and Notes \| Contact \| Home Copyright 2012 Larry Steven Londre Londre Marketing Consultants, LLC. 11072 Cashmere Street, Second Floor Los Angeles, CA 90049 USA Phone: +1-310-889-0220 Email: LSL@LondreMarketing.com Fax: +1-310-889-0221 http://www.londremarketing.com/