Londre Marketing Consultants

Specialties

Golden Apple Award photo
Larry in an international/global seminar.

   
Marketing Strategies & Business Development

Direct Market Analysis / Identification

Forensic Expert Witness in Marketing, Advertising, Promotion & Media

E-business Technology

Strategic Partnerships & Alliances

Strategic & Tactical Planning

Advertising, Promotion, Media and Public Relations

Expert Witness, Marketing, Breach of Contract, Trademarks, Unfair & Deceptive Advertising

Product & Sales Management

Teambuilding & Leadership Management

Collateral Materials

Brands, Branding & Marketing Management

Events & Trade Shows

Multimedia Campaigns and Promotions

Business to Business Marketing

Advertising Agency Alliances & Client Partnerships

 

Strategic Marketing’s Aim, Practices, Mantra, Plus Nine P’s/9P’s ©2009


Branding is everywhere. Larry is in India, 2011.

Important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships. Here are a few examples, including the Nine P’s/9P’s ©2009:

  • The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself.
  • Marketing is getting the right product or service to the right people (target market), at the right time, at the right place, at the right price with the right communications and promotion.
  • The Mantra of Marketing: Marketing’s job is to create, communicate and deliver value to a target market at a profit.  Market Management needs to “Create Value,” “Communicate Value,” and “Deliver Value.” There are three businesses here:  Product Management; Brand Management; and Customer Management.

I own a copyright for this concept, the Nine P’s/9 P’s ©2009, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy):

  • Planning or Marketing Process:
  • People/Prospects (Target Market)
  • Product
  • Price
  • Place/Distribution:
  • Promotion
  • Partners
  • Presentation
  • Passion

Advertising is structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services) and ideas by identified sponsors through various media.

Branding is a marketing function that identifies products (goods and services) and their source, and differentiates them from all other products.

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“Marketing is getting the right product or service to the right people (target market) at the right time, at the right price with the right communications and promotions.”

— Kotler Marketing Management

“Give people a taste of Coke, and tell them its Coke. Then give them another taste of Coke, but tell them its Pepsi. Ask them which they prefer. They’ll think the two drinks are quite different. They are images you are tasting.”

— Larry Steven Londre, with input from David Ogilvy

“It’s no longer enough to satisfy customers. You must delight them.”

— Kotler Marketing Management

“After 20 years as an advertising and marketing copywriter and graphic designer and working with hundreds of corporate clients and colleagues, I can truthfully say that Larry Steven Londre is one of the most decent, warm, kind and fair people I ever worked with.”

Mary E. Carter (Owner/Partner)
The Black Point Group
Corporate Graphic Design
San Francisco, CA