Powerpoint Presentations, Notes, Position Papers and Important, Stimulating Articles

Strategy

Golden Apple Award photo

Betty White introducing
“Crowdsourcing Advertising”
promotion for Doritos and PepsiMax,
Super Bowl XLV.

Golden Apple Award photo

Larry at Google Account Manager
Playbook Program meeting in 2009

Larry at New York’s Fancy Food
Show, 2009

Daily News  How to Create a Marketing Strategy: PDF Document: PDF

Daily News  Holiday Can Help Business Connect: PDF Document: PDF

Daily News The Long and Short History of Halloween: PDF Document: PDF

Daily News From an A- at CSUN to $20 Million: PDF Document: PDF

Daily News Develop a Game Plan for Pricing Decisions: PDF: PDF

Marketing

Daily News Census is a Crucial Tool for Marketing: PDF: PDF

Daily News Mother’s Day a Triumph of Marketing: PDF: PDF or Link

Daily News Americans Still Count the Penny: PDF: PDF or Link

Daily News Product Placement a Big Part of Media: PDF: PDF

Powerpoint: Being First (83 KB)

Powerpoint: Branding, with wine & meat (1.3 MB)

Powerpoint: Corporate Strategy Planning (1.4 MB)

Powerpoint: Global Marketing Principles (98 KB)

Powerpoint: Marketing Decision Making (107 KB)

Powerpoint: Marketing Plan (84 KB)

Powerpoint: Marketing Plan - Long version (92 KB)

PDF: Nine P’s (40 KB)

PDF: STP (Segmentation, Targeting, Positioning) (96 KB)

Powerpoint: What Clients Expect (218 KB)

Advertising

Daily News  Advertising Around the Globe Subject to Nip/Tuck/Enhance: PDF: PDF or Link

Daily News  Super Bowl Ads: Were They Worth the Millions?: PDF: PDF or Link

Daily News  Precision Pays Off in Advertising or This Space for Rent: PDF: PDF or Link

AdAge Summer Interns: Pay Now, Reap Later

Creativity

Powerpoint: Good Ads and Bad Ads (117 KB)

Sales Promotion

Powerpoint: Push Pull Strategies (6.1 MB)

PDF: Product Placements (43 KB)

Media

PDF: Media Planning (120 KB)

PDF: Advertising, Media and Sales Promotion Vehicles (Alternative Media) (21 KB)

Jobs

PDF: How to Find and Land a Job-2010 (115 KB)

Syllabi

PDF: Marketing 304: Intro Marketing Management (58 KB)

PDF: Journalism 340: Introduction to Advertising (74.7 KB)

PDF: COMM 541: Integrated Marketing and Media Strategies (51 KB)

PDF: COMM 542: Business Strategies for Entertainment and Communication Companies (55 KB)

PDF: COMM 599: Global Communication and Media Strategies (49 KB)

PDF: MBAM 619A and B: Strategy Implementation (49 KB)

PDF: MBAM 642: Advertising and Promotion Management (60 KB)

PDF: Marketing Seminars in China, including Shanghai (46 KB)

PDF: MKT 440 (48KB) and PDF: MKT 653 (23 KB): Integrated Marketing Communications

PDF: MKT 100: Conceptual Foundations of American Enterprise (73 KB)

PDF: MBA 675 (40KB) and PDF: MBFE 658 (51 KB): Marketing Management

PDF: MBFE 659: Strategic Management (72 KB)

Cases

Powerpoint: Dell (313 KB)

Powerpoint: Euro Disney (47 KB)

PDF: Smiles (17 KB)

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“The Beatles laid the groundwork for many of the problems we are having with young people by their filthy unkempt appearances and suggestive music while entertaining in this country during the early and middle 1960’s.”

— Elvis Presley, 1970, with Richard Nixon at the White House and the FBI.

“I’ve worked closely with Larry for many years on behalf of the Los Angeles advertising community. He is a strong marketing and advertising professional with a big heart. As a volunteer on the LA Ad Club Internship Committee, I observed how Larry labored tirelessly to ensure that students obtained valuable internship opportunities by bringing industry people together as committee members or company sponsors.

“Knowing his leadership abilities and his unbridled enthusiasm and passion for the advertising business I invited Larry to join me on the Board of Directors of the Advertising Industry Emergency Fund (AIEF) several years ago.

“He continues to serve as an active board member, always seeking ways to contribute his expertise and creative ideas to help others. In his role as a university professor Larry is nothing less than stellar (constantly winning awards) because he genuinely cares about his students and brings real world experience into the classroom.

“Many current industry leaders are his former students and his contribution to the ad community is outstanding.”

--Pam McCarthy
VP, Director of Human Resources
Davis-Elen Advertising

There are moments in history when the pace of change is so fast and the shape of the future so fuzzy that we live in a constant state of beta.

— Bruce Nussbaum in a speech at the Royal College of Art, London, 6/27/07