Seminars and Teaching

Thanks and Letters

Recommending and Thanking Larry Steven Londre for Marketing class, MKT 304

I am writing you as a student of Larry Londre's Marketing 304 Class, and as an individual with the experience of such a class, wish to say how much I appreciated the opportunity to learn from Larry's experience.  

Beyond all uncertainty, it can be said for me, as well as those I worked with during the class assignments, that neither I nor they have ever had a class with such an impact on our scholastic lives.  I have learned a great deal from Larry, not only the typical mundane lecture information but more importantly real life, real situation and real solutions needed to understand marketing in the real world.  

My friend and I often debate on subject matter which we have learned during our classes, he attends UCLA and took marketing this semester as well.  During a typical debate, I do not always feel adequately prepared, though during any debate pertaining to marketing, I am constantly informing him of various marketing strategies which I have learned this semester, information of which he is unaware.  He, having a job heavily reliant on personal marketing, would like to take Larry's class, and plans to do so in the near future.  

Further, I have several friends here at CSUN who would like to take Marketing 304 with Larry.  Unfortunately, my friends inform me, and I have verified, Larry is not scheduled as an instructor for the Fall Semester.  Of this I am vastly amazed.  Never in my experience at CSUN have I had an instructor with such passion for what he does. Never in my experience at CSUN have I had an instructor from whom I have learned so much.  Never in my experience at CSUN have I had an instructor whom I believe can actually assist me in my attempts to find a career.  Never in my experience at CSUN have I had an instructor who is more qualified, more knowledgeable and more willing to help students gain the knowledge of the subject matter.  

I have had professors who I cannot understand because of their lack of understanding or inability to speak the English language.  I have had professors who have little knowledge of the subject and therefore teach strictly out of the book and evade questions delving deeper than the books breadth of coverage.  And I have had instructors who do not care about the material of which they teach nor the students whom they teach.  It is these instructors who decidedly obtain positions from semester to semester while the professors with the knowledge, passion, caring and understanding are not begged and coerced with any means necessary to instruct as many classes as they can possibly teach. Why, may I ask you, is this the case?  Is it because CSUN is a state school?  It was my understanding that CSUN was in the top 10 colleges in the state, or am I wrong in my statistic?  

It is so difficult, at least within the Business department, to find anyone who will help a student.  Professor Larry Londre is of the mind that he is at CSUN as an instructor for a reason – to make a difference in people's lives; he does this – effectively as I attest.

Finally, I ask you employ Larry as often as he is able and willing; he is an asset to your department, truly the school as a whole.  

I cannot hide my passion; CSUN is soon to be my alma mater and I only wish it to increase in honor in the coming years.  

Respectfully,
Joel H.

Recommendation of Larry Londre by Thomas O'Sullivan, MKT 304

I am writing to you regarding Professor Londre's Marketing 304 class which meets on Wednesdays from 10am-12:45pm.  This is only the second time I have e-mailed a department chair regarding a professor and the positive experience I had in that class.

Professor Londre is one the better professors because of the way he teaches.  I enjoyed the way he taught the class by not reading from the textbook like many professors do.  It was beneficial that marketing is what he doesfor a living.  His passion for it shows and it made the class that more enjoyable.  I have always found that the best professors are the ones who actually do for a living what they are teaching and this is exactly the case with Professor Londre.

I also appreciated the fact that he does not rely on a lengthy paper to talk about a marketing plan but rather he uses the Pharmasim software which allows you to actually implement a plan based on a computer simulation.  This approach is a lot better than writing a paper about concepts.  The practicality of the Pharmasim project was more beneficial than any paper because it made you think.

What amazed me the most is how I was able to use it in my job field.  I am a police officer for the Los Angeles Police Department and business classes are not the norm for police officers.  Although I never thought I would be able to use marketing in the law enforcement field, I now realize I was wrong.  There are many recruitment ads out now for our department, and during the semester, many of us were allowed to provide input as to what was going to go into these ads.  I don't like the ads, but I was able to provide my opinion.  It made it easier to talk about knowing some basics I learned from this class.

In addition, last week I took a promotional interview for the LAPD and was able to relate some of the concepts of the 9 P's which were taught in class in one of my answers.  I was asked a question that basically asked how I sell the department in a positive way to people who dislike the LAPD for whatever reason.  I have been asked this question before on orals, but I was able to give my answer a new twist because of this course.  It seemed that the interviewers liked my answer based on the amount of writing they were doing.  Usually when they are not writing, you are not answering the question well.

I hope that you will continue to use Professor Londre in future classes.  Again, I feel the best professors are the ones who are part time and are teaching what they do for a living.  I do not enjoy professors who studied a field in college and never applied it in real life.

Thank you for your time.

Thomas O'Sullivan

Praise for Professor Londre and the MBFE 648 Class

Professor Londre's marketing experiences and teachings greatly increased my marketing knowledge in the several key areas of marketing strategy, consumer purchasing habits, advertising and branding. His classes were very interactive and I found our continuous discussions of current events informative and helpful in my business discussions outside of the course. I plan to enroll in additional marketing courses in Spring 2006, after I finish my core classes next trimester. I hope Professor Londre will continue to teach additional marketing courses in the future as his course and teaching style were beneficial to my understanding of marketing.

— Jennifer Morley, 658 FEMBA student

Feedback for Professor Londre's Jour 340 Class

"Londre's JOUR 340 was not just a class. It provided real life experience and examples that tested our creativity and our ability to work in teams. The class allowed the synchrony between contemporary advertising and a student's progressive way of thinking. It challenged students to look at past and present ways of advertising, and attempting to come up with their own solutions to the changing and fast-paced structure of the world of advertising. It was as though an agency's thought, creativity, and processes were brought into the classroom, for students to analyze and create their own magic.

By working in teams to come up with a creative solutions, students were taken through the process of what it takes to create an advertising campaign-from start to the final product.

A sense of accomplishment was the most satisfying aspect of the class, as well as the allowance to enter the working world of advertising, without actually having to step into an agency."

- Lisa Sanchez-Kennedy
USC, Annenberg School For Communication
Fall ‘05

Thanks from Pepperdine MBA Student, MBAM 642

"Thank you for your indelible contributions to my MBA experience! I look forward to staying in touch. Thanks, again."

- Doug Wheaton
MBA Pepperdine University

Thanks for a Great Class Experience, JOUR 340

Again, thanks so much for such a great class. I learned a lot not only about advertising but also skills about working in a group, interview/job insights, and various tips to carry through life.

- Sincerely,
Ching Hsieh
Cracker Jacks and Jills’ Team

A Class Like No Other, MKT 304

Larry Londre’s CSUN MKT304 class was not like any typical class that I have ever taken.  On the first day, I expected him to be a boring professor who was going to dislike teaching and do whatever he could to make 9:45PM come faster so he could get the hell out of there.

To my surprise, that wasn’t the case. He teaching style kept us enthused and wanting to come to class.

This was the first class I have ever taken that didn’t have a mid-term and a final exam. We were mostly graded on the marketing simulation program we worked on in teams throughout the semester, which my team placed fourth out of twenty two.

His class was also exciting because we had a guest speaker almost every class time.

My two favorite speakers were Rob Allen from Acura Motors and DJ “E-Man” from POWER 106. Rob Allen went through a buying cycle of a car and detailed how they went about launching the Acura RSX.  DJ E-Man described why certain songs get played at certain times and showed us the music program player that the radio station uses.

How many professors have you had that prefer you to call them by their first name?  Larry was just that type of professor.  

I guess he wanted us to feel as if he was not above us, but as an equal person who could be easily approached. Thanks Larry for the entertaining learning environment!

- Richard Gutierrez
Cal State University Northridge
Fall ‘04’

Communication and Marketing Brought Together, COMM 541

Professor's Londre's class is one where the "Communication" and "Marketing" worlds--traditionally kept apart in classrooms yet inextricably linked in the real world--are brought together. Taught as they co-exist in the current business and organizational world, professional-grade projects are completed that apply concepts learned in Larry's class. The value of having an instructor who is immersed in the marketing and communication world on a day-in/day-out basis cannot be underestimated.

- Constance Dunn
Marketing & Communications Consultant
M.A., Communications Management, USC Annenberg

Thanks from Marine Palamutyan, MKT 304

Hi, Mr. Larry,  

This is Marine Palamutyan from your Marketing 304 class.  I just wanted to thank you for the great opportunity of being in your class.  This was thus far my best course ever and I am sure that most likely I will not have any other class like this one. 

You made the class so enjoyable and interesting that I didn't want to miss any of your lectures.  I could honestly say that every day I learned new stuff in your class.  Most of all the speakers were all brilliant.  Your class "final" was the best of the best. 

I learned so many useful tips from those 3 speakers that I am sure I will use it in the future for job opportunities. I thought that the food ordering during meetings was very thoughtful because it will say a lot about one's manners.  And looking at an interview in a way of dating was also a new thing to me and it was really smart because when you compare they really are related in so many ways.  Overall great experience. 

Thank you so much for all your efforts for trying to make this class the best one, and by the way you succeeded!

Have a great summer! Thank you again.

- Marine Palamutyan

Thanks from Yosef Itkin, MKT 304

May 19, 2006

I wanted to say thank you for such an enjoyable semester.

I can't help but bragging about how enjoyable your class has been.

The class has influenced me so much that I find myself listening to the radio and analyzing its commercials! Thank you very much for helping me prepare for my future. Have a wonderful summer!

- Yosef Itkin

Thanks from Carlos Gonzalez, MKT 304

I want to thank you for making our class a truly learning experience with a twist of real life scenarios.  I thought the speakers you had yesterday were awesome.

I was taking notes on my Treo 600 because they were truly offering valuable information for the real world.

Sincerely,

- Carlos Gonzalez

Thanks from Anasheh Ghazari, MKT 304

Thank YOU for a wonderful semester. Your class was great. I learned so much about marketing and how the marketing world works. Thanks for a great 304 class.

- Anasheh Ghazari
May 30, 2006

Thanks from Samar El-Awar, MKT 304

Thank you so much! MKT 304 was a great class. I enjoyed the format of the class because you brought marketing to life with your teaching style. I enjoyed the speakers you invited, they were very informative and entertaining especially the last group (Keller, Kanuit, & Ward). Also the simulation was a great tool for us to experience how the marketing mix works at different levels and how important it is to weigh every decision carefully. What I learned this semester will surely be a great asset to me in my company and for that I am truly grateful.

- Samar El-Awar
For Keeps, LLC

Thanks from Gholamreza Reza Pahlevan Mazandarani, MKT 304

Hi Professor Londre,
i just wanted to thank you for the great class we had during the spring semester. before this class i always hated marketing but since your class i found a new passion and i’m reading again the chapters and looking more for marketing books.

you just opened my eyes on something i was scared of and not interested at all in but i learned a lot in your class.

thank you again and have a great summer. 

- Gholamreza Reza Pahlevan Mazandarani

Thanks from Paul Castleman, MBA658

Larry,

I am thankful that you were my strategy teacher.  I definitely appreciated the classes and the challenge of the assignments.  There were a lot of ways to approach them -- a minimalist approach worked for some. For me, I enjoyed digging in past the basic material to find current information which went past the basic case studies.  Also, I loved the perspectives that you shared and really appreciated the speaker from Disney.  Great perspectives. 

I hope Pepperdine maintained a reasonable balance of real world professionals on their part time staff and didn't swing too far into using the full timers. 

Anyway, best of luck to you in all you do.

- Paul Castleman
Sept. 21, 2006 i

Thanks from NEON, JOUR 340

As an undergrad at USC I took Larry's JOUR 340--Intro to Advertising, and to be honest, it should be renamed: "Intro to Advancing in Life." would seem to be more fitting. Now I know you're probably saying that's one of the most clichéd statements ever written, but I say that in all sincerity because I don't work in advertising, yet I still on a daily basis put into practice the tools I learned from him.

The class transcended marketing or advertising or even any other university course. It was structured in a way where students could express themselves in a manner that suited their individual personalities. For the left braiders, his 9 P's and dynamic marketing strategies evoked legendary late-night dorm room discussions, while the more creative students were encouraged to explore the vast artistic outlets that advertising offered.

I would recommend it to anyone. Thanks, Larry, you're amazing!

- NEON (aka John Pina)
Film Director

Thanks from Camille Dizon, JOUR 340

Hi Larry,

My name is Camille Dizon, I was a student of yours last semester. My group did the "YORK. UNWRAP. UNWIND." campaign. I just wanted to thank you for a very worthwhile class. Just yesterday, I interviewed for an internship position at MTV/Nickelodeon's Ad Sales department and got it pretty much on the spot. One of the first questions they asked me was about your class and final project (because I had mentioned it in my cover letter). After telling them about it, they were very impressed and commented "I didn't even think you get that kind of experience until after undergrad."

Considering that I wasn't even all that interested in advertising at first, I want to say that this is pretty huge for me. I grew up watching MTV and have always thought, "It would be cool to work there." Now I get to see for myself first hand. Not to mention that the company is pretty big on promoting from within. If I work hard enough, I could be one of the 40% of interns that gets hired full time. And in some respect, I owe it to your class.

I guess I just wanted to update and share that with you because you asked that of us at the end of the semester. I hope your students this semester get as much, if not more, out of 340 as I did.

Again, THANKS. I wish you and your class a great semester!

- Camille Dizon
College of Letters, Arts, and Sciences
University of Southern California

Thank you letter from USC Fall 2006, JOUR 340

Hey Larry!  I just wanted to thank you for such a great semester.  I came into the class knowing nothing at all about advertising, and I have gained so much real-life experience that I find myself using constantly. 

Thank you for opening up a whole new field to me that I was unaware of before. 

I really enjoyed your class!

Thanks,
Lauren Freier

Thanks from Richard Chalme, MKT 304

"I know I thanked you in class but I just wanted to thank you for doing a good job of instructing this semester once more.

I learned a lot from your guest speakers and your teaching methods and think I've discovered what career route I want to travel down.

I know part time teachers don't get paid the most lucratively so you guys teach for the love it."

Richard Chalme
12/14/2006

Thanks from Ben Marvazi, MKT 304

Dear Professor Londre,

I just finished up your 8 a.m. Marketing 304 class and I must say it was a spectacular class to say the least. Marketing is my passion and your class really fulfilled my marketing desires.

Thanks a lot Professor Londre!

Ben Marvazi
CSUN
Fall 2006

Thanks from Teresa Strang, MKT 304

Hope you had a great holiday break.  I wanted to thank you for all your instruction in Mkt 304.  It's always enjoyable to take a class from a teacher who is as enthusiastic as you are about their subject.  I felt all the quest speakers were excellent and enlightening.  They contributed experience and application to the textbook concepts.  The variation in teaching concepts with Pharmasim, speakers, lectures and projects provided a great learning environment which reinforced the marketing concepts.  Thanks for your motivation.

Teresa Strang

Thanks from Neda Khosravi, MKT 304

Professor Londre,

I wanted to thank you for keeping your students constantly updated with class activities. I have never experienced this by any of my other professors and I truly appreciate all of your efforts.

Best Regards,
Neda Khosravi
Spring 2007

Thanks from Michelle Young, JOUR 340

Larry's Introduction to Advertising class is one of the best classes I've taken at USC. I really learned the ins and outs of the advertising industry and the Marketing Mix through lectures, readings, guest speakers, agency tours and the group project. Working with a team to produce an ad campaign from start to finish was an exciting way to put all that knowledge to use.

Michelle Young
Spring 2007

 

Thanks from Erin Young, JOUR 340

Hi Larry!

I just wanted to take this opportunity to thank you for a great year! I really learned alot and have confirmed my belief that I want to have a career in the advertising/marketing field. I enjoyed all of the speakers you brought in and loved getting a "real life" perspective on what it would be like to have a career in advertising. I also really enjoyed the tours of the agencies! :)

Thank you again for everything this year. I'm so happy I was able to take your class! :)

Sincerely,
Erin Young
JOUR 34

 

Thanks from Shuang (Lisa) Wu, JOUR 340

Hi Larry,

I hope all is well! I'm sure it is hard when you teach so many students, but I was in your Journalism340 class last semester (Fall 2006). I just wanted to email and thank you for being such a wonderful teacher. I am finding the valuable skills that I acquired in your class to repeatedly appear in my classes, as well as work.

With that said, I wanted to let you know that I was able to get a first round interview with Saatchi & Saatchi LA for an internship this summer.

It is an extremely exciting opportunity for me. The Jones Organics Tea campaign that we worked on has definitely increased my marketability amongst the competition. Again, thank you!

I hope your classes this semester are going well, and I hope to hear from you soon!

Warm regards,
Shuang (Lisa) Wu

Thanks from Kay Chavez, MKT 304

Professor Londre,

I want to thank you for all the effort you put into our Marketing class this semester. I enjoyed your class very much and although my team did not do that well on the Pharmasim project, I learned a lot from your lectures and most importantly from the guests that you were kind to share with the class. It's not that often that professors go the extra step to combine books with real expert speakers such as you did for our class.

Thank you again!

Kay Chavez
304 at CSUN Spring '07

Thank you for the opportunities from Lisa Sanchez Kennedy, JOUR 340

This is Lisa Kennedy, one of your former students from USC. It's definitely been a while since we've spoken. How have things been for you?

I have finally graduated and am now working for Dailey & Associates. I have been working here for about a month now as an Account Coordinator for Honda Motorcycles. I love it here! I was speaking to Howard Berman about my experiences at USC, and when I mentioned your name, he said he knew you.

I wanted to truly thank you for the opportunities you have given to me throughout my years at USC. You've been an inspiration for not only myself, but many other students. Thank you for your support, knowledge and guidance.

I look forward to seeing you again someday-hopefully in the world of advertising! Take care!

Best Regards,
Lisa Kennedy
Account Coordinator, Dailey & Associates

Thank you from Joel M. Hollaar, CSUN

Dear Professor Londre,

I was a student in your marketing class at CSUN a few years back. I benefited a great deal from your class, the guest speakers and the simulation. From the knowledge I gained in your class, I was able to expand my real estate practice by successfully marketing my name and persona.

Joel M. Hollaar

Thank you from Asif Chowdhury, CSUN Spring 2007

I just want to thank you for your passion of teaching. Even though Marketing is not my major, but in order to be successful in current job market or business environment we need to have knowledge of everything. I think marketing is very important because in order to run any business; special as business owner- they need to know how to market and sell their product or even if you work for a company. Also, thank you for bringing some wonderful speakers through out the semester.

Asif Chowdhury, CSUN
Spring 2007

Thanks from Grant Toups, Annenberg TA:

"Aside from being what can only be called a marketing and advertising expert, Larry is nothing short of a stellar teacher. He ably combines a love of the subject matter with sincere concern for his students into a class that is nothing short of inspirational. Students leave his tutelage with more than a grasp of skills and concepts; they leave with passion and an understanding of the bigger picture."

Grant Toups

Thanks from Wakefield Li, Jour340

Professor Larry,

I'd like to thank you for the learning experience you gave us in advertising. The opportunities for site visits you provided were really insightful in terms of learning what type of work is involved in advertising. Also, I liked the variety and the insights that speakers provided, of course through your personal contacts (from KBB and Netadvantage, various TV networks, agencies, and clients, among many others). Also, the Godiva project was helpful in learning how to work with others and develop spots as students, which I think is great for getting "hands on" work on what advertising is. I also enjoyed the words of wisdom that you provided, which were funny and useful.

I hope I was able to contribute something to the class, through my project, questions, and contributions to the class. I know you liked one of the answers I gave on the midterm, so perhaps you will use that for one of your later semesters of teaching.

Thanks again for a great delve into advertising, and I will be sure to keep in touch if I have any questions about advertising!

Best,
Wakefield Li
University of Southern California
Marshall School of Business

Thanks from Madisen Adler, MKT 100

Hi Larry!

I just wanted to thank you for such a great class. I feel that I learned so much and I truly enjoyed the class. Your teaching and passion for the subject has encouraged me to strongly consider making marketing my minor, if not my major. I hope to take another class from you, in the future!

Thank You,
Madisen Adler

Thanks from Kristen Mooney, JOUR 340

Dear Professor Londre,

I just wanted to send a quick note to say thank you so much for this semester. I have learned SO much from your class. I am very impressed that you go above and beyond your role as a professor to encourage students to become passionate about advertising and I really appreciated the agency tours that you set up (I went to every one that I could and LOVED it!). I have realized this semester that account planning is really where my passion is. I have always loved studying business and strategy, but felt like I was neglecting my creative side. The more I study account planning, the more I realize that it encompasses everything I am passionate about. The research, the communication with consumers and the understanding of a product all go into the artistic creation of an ad. I find the entire process so completely intriguing. I want to become a master of account planning. I believe I would not have realized this until much later in my life without your class so thank you so much.

I really hope to stay in touch and I would love if you could mentor me once in a while in decisions I face in the future. Thanks again for your class, it has been one of the most valuable learning experiences for me. Also if you hear of any account planning internships opening up in the summer, I would love to be recommended. Thanks again for everything!

Sincerely,
Kristen Mooney

Thanks from Nicole Landa, JOUR 340

Hi Larry,

It seemed like there was a mad rush to say goodbye and thank you today after class but I wanted to send you an email letting you know how much I enjoyed the class.

Throughout the semester, I especially appreciated the group project and guest speakers. Especially for a graduating senior, testimonials from the 'real world' have been able to introduce new fields within advertising that I had previously been unfamiliar with. If you hear of entry level job opportunities, I'd love to be informed!

This class has been one of the more enjoyable ones I have taken while at USC. It is clear that you teach because you like to do it, and it shoes in your enthusiasm, thoroughness, and real life applicability. As my first (and only) advertising class at USC, I definitely think I chose the right one!

Thanks again, and if I make it big I'll be sure to be a guest speaker!

Nicole Landa
Roski School of Fine Arts
University of Southern California

Thanks from Sophia Kang, JOUR 340

Thanks Larry for this valuable teaching experience. I am only a freshman but "Introduction to Advertising" has been one of my most memorable classes this year. I'm actually going to minor in Communication Design because of it. It was a little hectic yesterday and I did not get a chance to talk to you about my resume. I have attached it below and I would still appreciate any feedback. It is still a work in progress but I am definitely going to need it this summer for jobs.

Best,
Sophia Kang

Wow and thanks from Gabrielle Farrell, MKT 100

Wow! When you had told the class that tonight we would be privileged to have three of the best speakers I honestly took it with a grain of salt. Little did I know what I was in for when I sat down in class this evening. Tonight was by far the best and most informative 2 hours I have had in my 2 years of college. These were definitely THE BEST!! Thank you for giving me the opportunity and allowing them the time to share these extremely important life lessons. Through my semester I have never felt more motivated and excited about furthering my career then I did every Wednesday night after leaving your class. It was great to have you as a teacher and thank you for the impact you have put on my life. Have an awesome summer and thanks again.

Gabrielle Farrell

Thanks from Justine Chang

I too agree with my classmates that you saved the best speakers for last.  I started CSUN in 1999 and took a break (without graduating) in 2003. I did not have the motivation to want to do anything, and I do believe that instructors such as yourself that make these classes more interactive with people who have been in our position and have succeeded make the college experience one of a kind. You always hear success stories, but rarely do you ever see anybody coming back to share their career path and enlighten us. Especially from CSUN.

Thank you for a great semester!

 I have been persistent in trying to add your class in prior semesters and you know what?  It was worth the wait.

You have definitely earned your “polished apple” award!

Thank you,
Justine Chang

Thank you note from Matthew Campos, MKT 304

Good Morning Professor/Mr. Londre,

My name is Matthew Campos. I re-introduced myself to you last night at the LA Film Festival Opening Night Gala. I just wanted to say it was a pleasure seeing you again and that your class (CSUN MKT 304) pretty much taught me and exposed me to the most important aspects I have encountered in my young marketing career. I currently am employed by the Los Angeles Times and conducted my last ad sales project in Westwood (The LA Film Festival). I remember you speaking of your level of involvement with the Westwood community; hence the reason I probably saw you last night.

I do not want to take up too much time in your busy day, but I just wanted to extend my gratitude for the many lessons you taught in your class. I still distinctly remember Mr. Rob Allen (HONDA USA) who came to speak (I even wrote and email to you last year regarding his lecture) and your other colleagues (one from Sit N Sleep, Disney, and the other from SCBA, radio ad sales).

Those guest speakers were a real inspiration and great insight into the "real" world.

Thanks so much for sharing your great work and expertise; I hope to keep in touch and hear from you soon.

Thank you and have a great day.

Matthew Campos
Los Angeles Times, Westside Advertising

Thanks from Team 16, MKT 100

Professor Londre,

Thank you for a GREAT marketing class!!

All speakers were a great addition to our marketing class. The speakers yesterday have made us more knowledgeable on behavior at interviews and on writing resumes. This process is definitely important because it's our chance to make a first impression to the job we are applying for and we know we can never get a 2nd chance to make another first impression!

We wanted to let you know that it's sad that the semester is already coming to an end next week and we also wanted to say that this class was a great experience for all of us!

You've been wonderful as our teacher and we hope you have an AWESOME summer this year!

Sincerely,
TEAM 16
Devin Gharakhanian
Abdel Mahtab
Jeff Tapia
Ester Pak
Stephanie Portillo

Thanks from part of team six, MKT 100

Larry-

I just wanted to let you know how much I enjoyed taking your class. You are genuinely a wonderful professor and I wanted to thank you for making this experience one I will never forget. That being said, I want to offer you and your wife a complimentary, ballroom dance lesson. I guarantee that you and your wife will have a great time! I want you to think of this as a thank you for teaching me so many useful and immediately applicable concepts. Maybe in return, I too can teach you something useful. Again, thank you.

Sincerely,

Moreen Rubin
Formerly part of Team 6

DO YOU KNOW...

  • How many millions can you squander on a luxury brand, such as POLO jeans from Ralph Lauren?

Get the answer!

There is no such thing as soft sell and hard sell. There is only smart sell and stupid sell.

— Charles Browder Marketing Newsletter

From the bottom of my heart I honestly have to say you are the best Professor and this is the best class I have taken in both my undergrad and grad careers.  Thank you for everything this semester, it is an amazing course.

I will never forget your class.

—Jessica Ketchem, Administration Executive Offices, Toyota Customer Relations

Professor Londre is one the better professors because of the way he teaches. We enjoyed the way he taught the class by not reading from the textbook like many professors do. It was beneficial that marketing is what he does for a living.

—Tom O’Sullivan
LAPD

"YES"
1. the favorite sales word of all-time (especially when used in conjunction with a paying prospect who can make a decision... and does).

Your Mother Was Right.

You need to say "thank you." Here's how:

Start with the four basics of a solid thank you note...

1. Be prompt.

2. Be professional.

3. Be specific & brief.

4. Be real.