Seminars and Teaching

Video of Class

DO YOU KNOW...

  • Nothin' is on?
    How many channels did Bruce Springsteen sing about in 1992?

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“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

— Thomas Edison

“Sometimes, product placement is so overused and obvious.”

Bigger is not always better. More is not always better. One thing’s for sure: Product Placement isn’t the “be all and end all.” Product placement is tricky. “If you’re going to do Product Placement, you need to be creative and believable, in its execution” said Larry Steven Londre, managing partner at Londre Marketing Consultants, Los Angeles.

It’s part of the “whole” Marketing, Promotion and Advertising program.

— Larry Steven Londre, www.luxurydaily.com
August 2011

“What would life be if we had no courage to attempt anything?”

— Vincent van Gogh

“The traditional ways of seeking competitive advantage are redundant and ...the company’s future lies with the ability to analyze the very considerable volumes of data it amasses about itself.”

— The Financial Times

“Obstacles are things an entrepreneur sees when he takes his eyes off the sales goal.”

— Larry Steven Londre '07

“The group project has been such a great experience. I’m really learning a lot about marketing, advertising and the advertising process. I love your class.”

Maxine Perkins, student

“Problems are the price of progress. Don’t bring me anything but trouble. Good news weakens me.”

— Charles F. Kettering