Londre Marketing Consultants, LLC

Featured Quotes

“Virtual Shopping” and “Showrooming”
– LOS ANGELES BUSINESS JOURNAL, 2/6/2012, from Larry Steven Londre

• “Chain stores and retailers want to stop ‘showrooming.’ After viewing and asking questions in the store, comparison shoppers and potential customers go home or back to the office and shop online for the best price. Retailers don’t want their brick-and-mortar stores used as only a showroom. It’s tough and getting tougher in many ways for retailers.”

“Product Placement Most Beneficial Way to Step-up Luxury TV Ads”
– LUXURYDAILY.COM, 08/11/2011, featuring Larry Steven Londre

• “Sometimes, product placement is so overused and obvious.”
• Bigger is not always better. More is not always better. One thing’s for sure: Product Placement isn’t the “be all and end all.” Product placement is tricky. “If you’re going to do Product Placement, you need to be creative and believable, in its execution,”
• It’s part of the “whole” Marketing, Promotion and Advertising program.

“Holiday Can Help Business Connect”
– DAILY NEWS, 11/24/2009, by Larry Steven Londre

• “It should be more about connecting.”
• “Business owners and others will need to see an opportunity or two to promote their products and services in a way which creates value and generates sales.”
• “Ideas are best when they generate sales.”

Bruce Gridley, State Bar No. 57166

• “In our case where the effect on the market of false claims of origin were made by the defendant, Larry Londre was called upon to investigate the impact of those claims. With innovative investigative techniques and a sophisticated understanding of the factors which influence consumers, Larry Londre developed data and an analytical approach for the identification of damages… being able to convince our opponent to settle for an amount which exceeded our initial expectations.”
• “Larry Steven Londre was retained to analyze the economic impact of the improper images for the damages phase of the case. His report was one of the key reasons why the case settled prior to trial. His enthusiastic investigative efforts and innovative methods of calculating damage were invaluable to our success.” Settled in client’s favor in July 2003.

Jonathan Pink State Bar No. 179685

• “We prevailed on the first phase of the trial (i.e. your analysis and insights on the meaning of ‘gross media,’ and plaintiff settled the next day. A very good result for us. Thanks again for your help.”

John Hourihan, State Bar No. 99799

• “I was defending a large income loss claim brought by an independent film director and producer. Larry Londre provided me with advertising and other industry measures that enabled me to argue that the loss claim was significantly inflated. Larry also provided suggestions of how the plaintiff could get back into the business, such as through buying advertising. I found Larry Steven Londre quite helpful.”

“Thrift Stores/Secondhand Stores”
– LOS ANGELES BUSINESS JOURNAL, 2/26/2012, by Larry Steven Londre

• I wish second hand or thrift stores were better merchandised. They always look cluttered and with “scrambled” merchandise.
• What I like going into more are 99 cents stores because there are always surprises in store. I would suggest to my students at USC, Pepperdine and CSUN in marketing and advertising to go into a wide variety of stores, such as the Apple stores, Costco, 99 Cents, and others.
• And one more idea: Go into grocery stores and retailers in every foreign country you visit. You learn a lot by going in and observing the stores and shoppers in Vietnam, Cuba, Egypt, South Africa and India.

“Today’s Ads Can Sneak Up on You”
– LOS ANGELES BUSINESS JOURNAL, 1/13/2009, by Larry Steven Londre

• Research has discovered that the average consumer fails to remember ads 24 hours later, and it is reported that this level is at its lowest level in history as many folks ignore ads altogether. The net result is that advertisers are now paying more to get less.
• What has resulted is the marketing and media practice of jolting target audiences. The practice involves nipping away at traditional media and tucking promotional messages into some surprise spots.

“How to Create a Marketing Strategy.”
– LOS ANGELES BUSINESS JOURNAL, 8/26/2008, by Larry Steven Londre

• My wife and I recently took a trip to Eastern Europe; and if you’re like me, you take your work with you. As a marketing veteran, I see examples of marketing, advertising and media wherever I go and use these in the classroom and with my clients. Here’s a recommendation: make your marketing, advertising and promotion different than your competitors. Be unique with your product mix. Successfully position your product by looking at product attributes, benefits, quality/price, high tech and high touch.