Introduction

Londre Marketing Consulting

  • Marketing Executive with expertise in creating award-winning media, marketing, sales, and collateral programs.
  • Introduced campaigns that translated strategic marketing plans into tactical sales actions — driving revenue growth, expanding market penetration, achieving dominant market share, exploiting the presence of brand equity and capitalizing on market opportunities.
  • Recognized strengths in establishing and maintaining executive-level client and strategic partner relationships.
  • Strong conceptual/analytical skills, ability to identify new market segments.
  • Participative leader with excellent skills in cross-functional team building, motivation, quality performance and productivity improvement.
  • M.B.A in Marketing.
 
Larry in Cuba in 2012
Londre, Havana, Cuba 2012
Larry in Cuba in 2017
Londre, Havana, Cuba 2017
 
Malcolm Gladwell and Larry Steven Londre at “Distinguished Speaker Series” in Manhattan Beach

Larry Steven Londre at 50th Anniversary of the Music Center 2014
 

“Understanding Marketing, Branding, IMC (Integrated Marketing Communications), Promotion, Advertising, Push & Pull. With Global Examples,” at Pepperdine’s Business and Communication IMC class, September, 2014

For 40 years I have taught Marketing, Global Marketing, Advertising, Communication and related classes in the graduate and undergraduate programs at the University of Southern California (Annenberg School For Communication &Journalism, and Marshall School of Business), CSUN (California State University, Northridge), Loyola Marymount & Pepperdine University.

 
 
  • Active Board member of the Advertising Club of Los Angeles from 1983 to 2006, when club merged into think LA.
  • Active Board of Director, Secretary of Executive Committee, and/or member AIEF (Advertising Industry Emergency Fund)
  • Served as an expert witness in Marketing, Advertising, Business, Media and more, provided litigation support in both state and federal courts, as well as American Arbitration Association.
  • Cases involved Marketing, Advertising, media, trademark infringement, intellectual property, advertising agency and client business practices, unfair advertising, trade libel, intentional interference, violations of Lanham Act, deceptive advertising, and the value of advertising and media campaigns. Cases included contracts between advertising agencies, clients, advertisers, suppliers, production firms and media. Provided litigation support where approximately 51% were plaintiff and 49% were defendant cases.
  • Have provided Expert Marketing, Business, Advertising, and Media consultation services for attorneys and law firms have been provided in California, Washington, New York, Nevada, Texas, Florida, South Carolina, Michigan, Missouri, Pennsylvania, Utah, along with the American Arbitration Association.
 

Presenting with Lynnette Ward, senior consultant Leadership Choice; Cathie Kanuit, managing partner with BVK Search; with Miriam Yong, former AMA president; and California State University, Northridge (CSUN) students at the American Marketing Association meeting, “Getting an Interview. Landing a Job. Practical, Insightful, Timely Advice and Counsel for the AMA.”