While COSTCO and grocery stores are pretty good at sampling (sales promotion, one of the elements under “Promotion” in the 9P’s of Marketing), especially during the holidays, what company had the greatest sampling program, ever, which was global?> Get the answer
“Nothing worthwhile happens without accountability.”
— Ken Keller
Expert Counsel in Marketing, Advertising, Branding and Media for Companies, Law Firms, Seminars, the Classroom and Truly Understanding the Marketplace