DO YOU KNOW…
While COSTCO and grocery stores are pretty good at sampling (sales promotion, one of the elements under “Promotion” in the 9P’s of Marketing), especially during the holidays, what company had the greatest sampling program, ever, which was global?> Get the answer
“The sun. It can only be appreciated by its absence. The longer the days of rain, the more the sun is craved. But too many hot days and the sun overwhelms. Learn to keep yourself obscure and make people demand your return.”
