If a Super Bowl TV spot costs $10 million or $333,333 per second, which doesn’t include creative or production, how much did it cost Philip Morris to sponsor “I Love Lucy” in 1953? Yes, cigarettes.> Get the answer
“Few things help an individual more than to place responsibility upon him and let him know that you trust him.”
— Booker T. Washington
Expert Counsel in Marketing, Advertising, Branding and Media for Companies, Law Firms, Seminars, the Classroom and Truly Understanding the Marketplace