If a Super Bowl TV spot costs $10 million or $333,333 per second, which doesn’t include creative or production, how much did it cost Philip Morris to sponsor “I Love Lucy” in 1953? Yes, cigarettes.> Get the answer
“It’s important to discern the difference between a groove and a rut. Though similar in some ways, one speeds you along, the other slows you down.”
— Keith Reinhard
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